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2019 is becoming a monumental year in beauty with several brands expanding their product offerings and striving for more inclusive shade ranges. Now, it looks like Estée Lauder is taking things up a notch with its latest development. The brand announced that it will be offering the opportunity to create their own custom shade of its best-selling Double Wear Stay-in-Place Makeup to match their unique skin tone.
SHOP NOW: Estée Lauder Double Wear Stay-in-Place Makeup ($42)
All The Details On Estée Lauder’s Custom Made Foundation
This innovative beauty experience is exclusively available at the Estée Lauder store at Debenhams Oxford Street in London. Shoppers will be given a 45-minute consultation using the brand’s Custom Match technology scan all the different undertones in the skin to determine the perfect shade. The custom shade is then blended together in-store using the colors obtained from the scan.
The Estée Lauder Custom Match foundation service costs $43.72, which is about the same price as a bottle of the Double Wear foundation, and includes your unique bottle of Estée Lauder Double Wear Stay-in-Place Makeup SPF10. This unique experience is currently only available in the U.K., but we’re hoping Estée Lauder expands the service to its other store locations across the world!
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