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Fans Say Gwyneth Paltrow 'Ruined' Her Face As She Looks 'Unrecognizable' In New Photoshoot For Her Clothing Line: 'She Got The Kris Jenner Facelift'

May 7, 2026 by Abigail Connolly
shefinds | Celebrity
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Gwyneth Paltrow is back to promoting her clothing brand, but after her latest photoshoot, fans were looking more at her face than her clothes.

The actress recently posed for a new photoshoot for her brand, GWYN, which recently released a new line of spring clothing. In the shoot, which was shared on Instagram, as she posed in different outfits, social media users began calling her out on her facial differences. Despite claiming not to be into Botox or plastic surgery, fans are speculating that she’s gotten it done recently, even accusing her of getting a full-blown facelift. Read more about it below.

Gwyneth Paltrow Models The Latest Launch From Her Clothing Brand In New Instagram Post

Springtime is beginning to transition into summer, and the award-winning actress is prepared for that with her clothing brand, GWYN.

Recently, on Instagram, Gwyneth and her brand revealed their end-of-spring launch, which includes a variety of minimalist, chic staples, from short-sleeved button-downs to elegant midi dresses that are appropriate for the upcoming warm weather. Instead of a model or another big star modeling the clothes, she did it herself, sharing a variety of photos on Instagram.

In one of the brand’s most recent posts, the mom-of-two is seen wearing outfits like a short-sleeved top with beige trousers and a simple grey mini dress with thin straps. Her blonde hair is straightened, and she has little to no makeup on her face.

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Gwyneth Paltrow at Veuve Clicquot 250th Anniversary event.

Social Media Users Accuse Gwyneth Of Getting A Facelift

After seeing her pose in her preppy, stylish clothing, social media users focused less on the Goop founder's outfits but more on her appearance.

 

Over the years, other than doing some experimental treatments and switching up her beauty routine, Gwyneth has opened up about her journey with Botox, which was a short one, due to it not giving her the results she wanted. Other than that, she's told media outlets that she has sworn off any kind of plastic surgery or major cosmetic procedure.

 

However, after seeing her face and skin in the new advertisements for her clothing brand, social media users are speculating that she might've changed her tune and gotten work done.

 

"[She] probably had a facelift," commented an Instagram user. "She is unrecognizable. Her softness disappears, and it's way too tight as if her hair were pulled very tight."

 

"For someone who promotes all these natural remedies, maybe it would be helpful to your audience to be upfront with your facelift and eye surgery," wrote another.

 

"You ruined your gorgeous face," responded a fan, as another wrote, "She got the Kris Jenner facelift."

Author:

Editorial Assistant

Abigail is a journalist based in Brooklyn, New York. As an Editorial Assistant for SheFinds, she covers topics ranging from celebrity news and fashion to wellness. She has written for other publications, including Chip Chick, Bandsintown, BroadwayWorld, and more. When she isn't writing, Abigail loves spending time in the city with her friends, being a 'dog mom' to her Chihuahua, and singing along to some of her favorite music.

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