As all of you beauty lovers and Rihanna worshipers already know, Rihanna's highly anticipated Fenty Beauty makeup collection was released last week. While the collection is comprised of makeup staples like lip gloss, highlighters, and contour sticks, there's one thing that Fenty Beauty has that most makeup collections couldn't even dream of creating...
It has 40 shades of foundation. Yup, you read that right! 4-0! Fenty Beauty's PRO FILT'R foundation offers a diverse range of shades, ensuring that everyone will find a perfect match to their skintone. Amazing, right?
Rihanna has been very vocal about her desire to create an inclusive collection, and she has definitely succeeded!
“I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with," she told reporters at the Fenty Beauty NYC launch. "In every product, I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.'"
Not only are people impressed with RiRi's inclusive line, but they're also racing to buy it, too! Refinery29 reports that the PRO FILT'R foundations are quickly selling out at Sephora -- and it seems that the darker shades are going the fastest!
“The dark Fenty Beauty foundation shades are sold out everywhere,” a tweet from a Sephora customer reads, which also features a pic of a nearly empty Fenty Beauty display case. “This is for all the makeup brands who think the dark shades won't sell well.”
All hail the new Queen Of Beauty! We're so happy to see that Rihanna has created such a well-rounded collection. Not only is it filled with a wide range of high-quality products, but it also openly celebrates inclusivity and diversity in the beauty world -- which is something most mainstream brands fail to do. You go, RiRi!