Beauty

Women Over 40 Should Avoid These Foundation Mistakes Because They ‘Age You’

September 17, 2025 by Lisa Cupido
shefinds | Beauty
Featured image

Foundation is one of those makeup products that can completely transform your look. When applied correctly, it evens out your skin tone, smooths imperfections, and creates a flawless base that sets the stage for everything else—from blush to bronzer to a bold lip. The right formula and technique can even make it look like you’re wearing no makeup at all, just naturally glowing skin. It’s not a surprise that foundation is considered a must-have in many beauty routines.

But as important as foundation can be, it’s also one of the easiest products to get wrong. The wrong shade, formula, or application method can highlight every fine line, crease, and patch of texture you’d rather keep hidden. Instead of enhancing your look, these mistakes can unintentionally add years to your face. To help you avoid those pitfalls, here are three common foundation mistakes that can instantly age you.

house unit img
Struggling With Sleep? This Rechargeable Sound Machine Is A Total Game-Changer
woman-using-foundation-brush

1. Using a Matte Foundation


A heavy matte foundation can settle into fine lines and exaggerate dryness, making skin look flat and older than it is. Instead, opt for a natural finish or dewy foundation that reflects light and gives the skin a healthier, more youthful glow.

too-much-makeup-powder

2. Applying Too Much Powder


Overloading on powder can cake up around fine lines and give skin a dry, chalky appearance. The better approach is to use a light dusting of translucent powder only on oily areas, keeping the rest of the face soft and natural-looking.

woman-using-face-primer

3. Not Priming Your Face First


Skipping primer means foundation has no smooth base to grip onto, which can cause it to sink into lines or fade unevenly. A hydrating or blurring primer fills in texture and creates a silky canvas, helping makeup last longer and look fresher.

 

Tags:

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

From Our Partners
Learn more about RevenueStripe...
From Our Partners
Learn more about RevenueStripe...

Beauty

For me, half the fun of a holiday party is ...

LOAD MORE
+
LOAD MORE POSTS