Gigi Hadid and Bella Hadid have just starred in what is perhaps the most provocative ad campaign of their respective careers! The supermodel sisters stripped off and posed completely naked for the Versace Spring 2022 Garden of Eden inspired ad campaign shot by Mert Alas and Marcus Piggott; and we can confidently say that it’s the sexiest ad we have ever seen!
Gigi, 26, and Bella, 25, have waist-length curly hair extensions to preserve their modesty, in addition to strategically placed black and white Versace bags, and can both be seen clasping the same red apple with one hand. Donatella Versace shared the image to her Instagram page on February 16th, and captioned it: “MY. VERSACE. GODDESSES.”
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There appears to be a real good vs evil theme going on in the ad campaign too, with Gigi – complete with blonde hair and an angelic white Versace bag – seemingly representing the good, while her sister – complete with her raven hair and a black Versace bag to match – is the opposite. Bella also has a snake – which we’re still unsure about whether is real, fake, or superimposed in post-production – slithering up one of her legs, to further bring the ‘evil’ point home.
We love how Donatella Versace chose the Hadid sisters for this ad campaign; especially because she said she wanted to focus on family and sisterhood. “Family is so important to me, which is why I wanted these images to focus on sisterhood,” the 66-year-old Italian fashion designer said last month, about one of the other Versace ad campaigns Gigi and Bella appeared in. “Girls, you are inspirational and empowering and I love you soooo much,” she added.
