Our jaws are officially on the floor after seeing the first pictures of Hailey Bieber’s brand new partnership with Victoria’s Secret. Earlier this year, the iconic lingerie brand famously announced that it had got rid of its traditional Angels – which involved supermodels such as Miranda Kerr, Alessandra Ambrosio, Irina Shayk, and Adriana Lima strutting their stuff at the annual Victoria’s Secret Fashion Show at the end of each year in skimpy lingerie and angel wings – in favor of the VS Collective, an initiative that involves trailblazing women such as soccer star Megan Rapinoe and actress Priyanka Chopra acting as brand advisors and ambassadors. And we think it was the *perfect* move! As did Hailey…
“I’m really excited and honored to join the VS Collective. It’s been great to be a part of an incredible group of women helping to drive the future of the brand while they continue to champion all women,” the 24-year-old newly-brunette model told InStyle about her new partnership with the brand.
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In her stunning debut ad campaign for the Victoria's Secret Silk Collection, which was shot by fashion photographer Zoey Grossman, Hailey can be seen modeling some of the brand's luxurious four-piece lingerie sets, which include a matching wireless plunge bralette, panties, a robe, and an eye mask. This just makes us wonder: why has it taken so long for these four-piece sets to come into our lives? Because we are obsessed!
Some of our favorite pieces that Hailey is rocking include a bra and panties set with matching robe and eye mask in a seductive shade of purple with black lace trim (the purple hue is almost identical to the one Lady Gaga wore earlier this week to the House of Gucci premiere in London… we spy a new color trend happening!) and an all-leopard print four-piece set with a hint of purple trim around the edges. See, we told you purple was the new red!
And those who prefer much lighter and more feminine pieces will undoubtedly love the pastel lilac and red trim set, which Hailey was playfully modeling. Hailey looks so confident flaunting her curves and showcasing the brand's new designs – and she admitted that was largely because she felt so comfortable on set, as she, like the rest of the models, was treated like family.
"It was such a great experience, and I love how the campaign turned out," she added. "If there's one thing about being on set with Victoria's Secret, it's that you're always treated like family. The team makes everything fun, and it felt like such a collaboration with everyone to help bring these pieces I really love to life."
The thing that sets Victoria's Secret's new collection apart from some of its older collections, perhaps, is the fact that it focuses on comfort and fit just as much as it does, sexiness. And that's something Hailey immediately picked up on! "I think comfort and fit are key. It's why I ultimately love this Silk Collection so much — the stretch silk on the bra and panty give a really good shape, and they're so soft and sleek," she told the mag.
"I think when you feel comfortable and good in something, it shows in how you carry yourself and gives you a natural confidence boost," she concluded. And we couldn’t agree more! Hailey looks absolutely sensational in the new Victoria's Secret designs. We can't wait to see her future campaigns, because we are obsessed with this new relationship!
