Fans Are Furious After Seeing ‘Nepo Baby’ Jaden Smith’s ‘Awful’ Christian Louboutin Fashion Collection As His Parents Show Their Support: ‘Is This An Actual Joke?’

Back in September, Jaden Smith sparked widespread debate when he was announced as the new Men’s Creative Director for French luxury brand Christian Louboutin. In the role, the 27-year-old is set to oversee the creation of four collections each year, and his designs were just unveiled at Paris Fashion Week on January 21.

Now that the collection has been revealed at the debut launch party, he is once again facing criticism, with some calling it “awful” and others questioning how involved he actually was in the design process, based on a newly released behind-the-scenes clip.

In the video, the rapper and singer wears a layered look that includes a white collared shirt, a buttoned denim jacket, and a long black coat worn on top. Red paint smeared across the upper half of his face added to the grunge-inspired, dramatic feel of the overall aesthetic.

He carefully inspects and adjusts each piece in the collection, flipping through cookbooks, photos, and trying on select items, including an oversized backpack with multiple pockets. He also showed off sleek patent leather boots from the lineup.

“We’ve been developing this for about nine to 10 months. I’ve been coming here to Paris and working with the team and developing this…trying to build a design language…to create something that inspires people, and creates whimsy and makes people excited about what’s to come,” he stated in the video clip.

His parents, Will and Jada Smith, were also in attendance, stepping out together after months as they showed support for their son. At the Men’s Fall/Winter 2026 Paris Fashion Week event, the couple coordinated in matching black ensembles and posed for photos alongside models wearing pieces from Jaden’s collection. His sister, Willow Smith, was also present at the launch party.