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Kim Kardashian Ditches Her Signature Dark Hair And Stuns With A Fresh Blonde Transformation As Fans Say: 'Looks So Unnatural'

August 21, 2025 by Abigail Connolly
shefinds | Celebrity
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Kim Kardashian isn’t one to shy away from a transformation, whether it has something to do with her body or a new hair color. However, now that she’s returned to a hair shade she’s tried before, fans aren’t that into it.

The reality star recently posted a selfie where she had light, nearly silver platinum blonde hair, writing that it was “time” to switch things up again. While this isn’t the first time the billionaire has gone blonde, which is the complete opposite of her dark black hair, fans didn’t react as well to it this time and expressed that they thought she looked better with her original color. Read more about her transformation below.

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Kim Kardashian Posts A Selfie With Blonde Hair On Instagram

The 44-year-old's hair journey has been nothing short of eventful, with each new look starting trends and a lot of buzz online. During her days on Keeping Up With the Kardashians, Kim became known for her long, jet-black locks, often wearing them wavy, a style that quickly became her signature. Over time, she began experimenting with sleek ponytails, soft curls, and middle parts that people would later try at home.

 

As the years went on, the mom of four took bigger risks and proved she wasn't afraid to transform herself through her hair. She stunned the internet when she debuted platinum blonde locks in 2013, experimented with chic bobs, and even tried silver and pastel pink shades.

 

Over time, Kim's hair has become just as much a part of her brand as her fashion. Now, she's transformed again and showed off her new look to her followers last weekend by posting a selfie of herself with platinum blonde hair on Instagram. The color was nearly silver, and her selfie showed off her hair slightly clipped up as she sat in a glam chair.

 

"About that time," she wrote in her caption.

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Fans React To Kim's Blonde Hair Revival In The Comments Section

Once her selfie was posted, it went extremely viral, as any time a member of the Kardashian family goes through a transformation and flaunts it, people pay attention.

 

However, the SKIMS founder's latest blonde shade didn't seem to get as much love as her previous looks, as many people are leaning more towards her dark hair, finding that the blonde doesn't look very natural on her. On Instagram, both under her post and reposts of her new blonde selfie, fans left comments that were a mix of critical and complimentary.

 

"Blonde Kim is back," wrote an Instagram user.

 

"Dark hair is your color..." added another.

 

"She looks terrible as a blonde," commented a user. "Doesn't go with her skin tone. And she keeps her brows so dark, so it looks so unnatural and awful."

 

Some followers and users pointed out that the new specific shade of blonde was a little too close to grey, making her look older instead of chic.

 

"The blonde hair looks more like grey and ages her," commented a follower.

 

"Blonde doesn't look good on her, or at least this shade of blonde," added another.

 

We'll be curious to see how long the KKW Beauty icon decides to keep this blonde shade, or if, after all the commotion, it turns out to be a wig. Still, it looks like this time around, people are ready for her to go back to her dark hair.

Author:

Editorial Assistant

Abigail is a journalist based in Brooklyn, New York. As an Editorial Assistant for SheFinds, she covers topics ranging from celebrity news and fashion to wellness. She has written for other publications, including Chip Chick, Bandsintown, BroadwayWorld, and more. When she isn't writing, Abigail loves spending time in the city with her friends, being a 'dog mom' to her Chihuahua, and singing along to some of her favorite music.

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