Whether it’s spotting golden arches from miles away or holding on to that red box of french fries, the branding and packaging of McDonald’s have always been pretty iconic. As a matter of fact, the fast food chain recently announced that they have “ambitious goals around sustainable packaging,” and it’s something customers should definitely look forward to.
According to the fast food company, “While our packaging plays an important role in helping us serve hot and delicious food quickly and safely, we also believe it’s our responsibility to help keep communities clean and protect the planet for future generations.” As a result, the brand is making a conscious effort to create more sustainable packaging for all branches worldwide.
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In a company statement, McDonald’s mentioned, “To this end, we set the goal of sourcing 100% of our primary guest packaging from renewable, recycled or certified sources and to implement global and local solutions across our business to expand reduction and recycling of guest packaging by the end of 2025.”
They added, “To help us meet our ambitions, we remain laser-focused on our roadmap:
- Eliminate unnecessary packaging through ongoing innovation.
- Move away from virgin fossil fuel-based plastics in packaging and Happy Meal toys.
- Advance a circular economy by making it easier for customers to recycle and reduce waste.
- Increase the use of recycled materials to influence global demand.
- Team up with industry partners to increase our impact and work toward a circular economy together.”
McDonald’s proudly pointed out that some stores in other countries have already been executing this kind of innovation. “Take Latin American Franchisee Arcos Dorados, for instance: They’ve removed all lids and straws from cold drinks for dine-in customers. Our friends at McDonald’s Canada have switched to napkins that are 20% smaller and produced with 100% fiber,” the company said.
Additionally, the brand noted that they’ve established “meaningful partnerships with likeminded organizations like World Wildlife Fund, Keep America Beautiful and Closed Loop Partners.”
These are absolutely exciting times. We can’t wait to see these innovations come to life!
