Millie Bobby Brown Is Launching A Clean, Inclusive Beauty Line--& Everything Is SO Affordable!

August 21, 2019 by Emily Belfiore
shefinds | beauty

Millie Bobby Brown can add entrepreneur to her impressive resume. The Stranger Things star just revealed that she’s launching a new beauty line, florence by mills! Designed with Gen-Z in mind, this collection includes clean, affordable makeup and skincare essentials and strives to empower her generation to define beauty on their own terms.

“So here it is, florence by mills. Literally the love of my life, I can’t begin to explain the love I have for this and how hard but crazy excited I was to create it,” Brown wrote on Instagram, sharing the news with her 27.8 million followers. “2 years of creating a beauty and skincare brand jeez… that’s a long time to keep a secret but now I can finally share the news with u all !! Thanks for all the love and support you guys give me every single day.”

florence by mills makes its big debut with 15 products in its lineup, starting with nine skincare must-haves like the Zero Chill Face Mist and Swimming Under the Eye Gel Pads. On the makeup side, there are six color cosmetics including Like a Light Skin Tint and Cheek Me Later Cream Blush, which are all available in a variety of shades. Everything in the collection ranges from $10-34.

Brown credits her showbiz experience with inspiring her new brand, noting that the time she's spent in the hair and makeup chair on set have educated her on beauty and helped her understand how her skin works. The 15-year-old set out to develop products that are easy to use and contain sustainable, feel-good formulas to ensure that there's something for everyone. 

"I know what works and what doesn’t for me—but I understand that everyone is different in both their skin need and personal definition of beauty,” Brown said in a press release. “I would like to be known for making people feel beautiful in their own way, instead of telling people how they should look. With florence, everyone can discover and build their own beauty philosophy with clean, accessible and easy-to-use beauty essentials.”

Dying to get your hands on the new collection? florence by mills will be available to shop on Monday, August 26. We recommend subscribing to the brand's email notifications so you can be the first to know when florence by mills drops. 


Associate Editor

Emily Belfiore is a former associate editor of SheFinds. She wrote beauty, weight loss, wellness and celebrity stories for the site. She is a pop culture enthusiast.

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