As we step into spring, beauty brands are rolling out their most exciting launches of the year—and we couldn’t be more here for it. Everyone know that the best part of the seasons changing is to push your Eucarin to the back of the drawer, and to bring out the self-tanner and happy nail polish colors. Spring is a season of renewal, and there are so many lust-worthy new beauty rollouts to give you that much-needed refresh right now.
From Dyson‘s smallest blow dryer yet, to buzzy-worthy scents about to go viral like Kylie Cosmetics‘ new ‘Cosmic’ fragrance and Ellis Brooklyn’s Marshmallows spray, we know what’s about to be on your TikTok feed. Beat everyone to the punch with the new Sol de Janiero trio or Kiehl’s White Lotus collaboration (no spoilers!). You deserve it!
Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!
1. The White Lotus x Kiehl’s Resort ReSet Collection
We may not know who gets killed in the finale, but we do know that this limited-edition collaboration in honor of the bingeworthy series is worth picking up now. It has all your favorite Kiehl's products that you would buy anyway (lip balm #1, crème de corps and more) but in the most fun vacation-themed packaging. Slay!
2. Kylie Cosmetics New Fragrance
Kylie Jenner just released her second scent, Cosmic Kylie Jenner 2.0. Described as "out of this world," the floral amber scent comes in a psychadellic bottle. Groovy!
3. Dyson Supersonic
You can thank technology for this one. The leading appliance company has released its lightest (20% lighter), smallest (30% smaller), and most precise hair styling tool yet. We love the "Ceramic Pink" colorway, how easy it is to you and how smooth our hair is after using it. It will change your whole morning routine!
4. Summer Fridays Jet Lag Eye Patches
As a sensitive skin girly, I love that this new eye patch formula is fragrance-free and completely eczema-friendly for skin. The niacinamide, cucumber extract and panthenol makes them calming on the gentle eye area, and glycerin and hyaluronic acid are super-hydrating and moisturizing. Cue the self care!
5. Sol de Janeiro New Scents
Three new limited-edition scents from cult beauty brand Sol de Janeiro (1 Cheirosa perfume mist is sold every second around the world!) need to be on your radar. Flor Mística (orange blossom), Água Mística (neroli water and tangerine), and Dança Mística (purple fig) can be layered together or worn apart. We can't way to play with them!
6. Starface's Star Wash and Star Cream with Salicylic Acid
Your favorite zit sticker brand has rolled out a new gentle cleanser and lightweight moisturizer both with salicylic acid and ideal for breakout-prone skin. Unclog pores, minimize breakouts and hydrate skin with these revolutionary new acne products from the brand.
7. Charlotte Tilbury’s Dark Spot Correcting Radiance Recovery Serum
The cult makeup brand's second-ever serum is backed by some serious science. In a six-week clinical trial, over 94% of participants who used the serum said they would delay getting laser skin treatment done to treat their dark spots. Aka, it's definitely worth trying if you suffer from any kinds of dark spots, post-blemish marks, under-eye circles or hormonal pigmentation.
8. Personal Day Hypochlorous Acid
If you suffer from acne, Lili Reinhart's skincare brand Personal Day absolutely needs to be on your radar. The derm-approved line is quickly becoming a leader in the acne space, and their latest launch - two products with hypochlorous acid - will become your go-tos. The skin-clearing super ingredient actually mimics the function of white blood cell compounds in fighting bacteria and soothing skin. We love the spray version that you can use throughout the day without having to touch your face. Genius!
9. Manuka Health Pro Vitality
If your skin struggles with that transition from winter to spring like mine, this trio of products are a must. The Pro Vitality Collection (serum, face cream and hand cream) that just dropped smells amazing and will make for your softest, glowiest skin ever thanks to super ingredients manuka honey (duh), propolis, and vitamin C. A dream!
10. Ellis Brooklyn Marshmallows
My daughter has already stolen this delicious fragrance mist from me, which has notes of marshmallow, caramel accord and milky musk. Yum! The heavy frosted glass makes the bottle great for gifting, and based off previous addictive scents from this brand Sun Fruit and Myth, we're anticipating that it's going to be one of your new go-tos.
11. Perricone MD High Potency Triple Retinol Renewal
Finally, a retinol product you don't have to be scared of. We're obsessed with the new serums from Perricone MD that have just been added to their Triple Retinol Renewal line for 2025 (in honor of the ageless Jennie Garth being a brand ambassador). I've used the face serum and eye serum every night since recieving a sample, and my skin already feels softer and smoother.
12. Chantecaille Les Papillons
The luxury botanical beauty brand's new limited-edition collection benefits wild species and spaces ("les papillons" means "butterflies" in French). If you want to feel good about give-back beauty, these pretty shadow trios and sheer lip tint are for you.
13. Introducing: Tilt Beauty
The best in class for accessibilty this month is the new accessible beauty brand Tilt. The brand's marquee products, a mascare and several lippies, are easy to use for those living with Arthritis or chronic pain. Bravo!
