Beauty

15 Outdated Beauty Trends That Are ‘Absolutely’ Making You Look Older, According To Pros: Matte Lips, Harsh Contour & More

November 29, 2025 by Lisa Cupido
shefinds | Beauty
Featured image

Some beauty rules are timeless, but others quietly slip into the outdated category without us even noticing. The problem is that many of these old guidelines were created decades ago, and they don’t take into account modern makeup formulations, updated techniques, or the fact that makeup should be fun and personal. Sticking to certain long-standing rules can actually make your look feel more dated and even add years to your appearance.

That’s why it’s helpful to reevaluate the beauty habits you may still be following out of routine rather than preference. A few small tweaks can instantly freshen up your look, make your routine feel more effortless, and help your facial features shine. Here are 15 outdated beauty rules that may be aging you.

1. Matte Foundation 

 

Matte foundation often clings to texture and accentuates dryness, which can make skin look older. A natural or radiant finish helps the complexion appear fresher and more hydrated.

elf-primer

2. Not Wearing Primer 

 

Not wearing primer can make makeup settle into pores and fine lines. A good primer smooths the canvas so foundation looks fresher and lasts longer.

makeup-foundation

3. Wearing the Wrong Foundation Undertone

 

Wearing the wrong undertone can make your complexion appear dull or mismatched. The right undertone blends seamlessly and instantly makes the skin look more vibrant.

woman-two-shades-concealer

4. Too-Light Concealer 

 

Concealer that is too light creates stark contrast under the eyes and emphasizes tiredness. Choosing a shade closer to your skin tone brightens more naturally.

woman-harsh-contour

5. Wearing Harsh Contour Makeup 

 

Harsh contour makeup creates strong shadows that can make the face look gaunt and overly sculpted. Softer, blended contour or warm bronzer gives definition without aging the complexion.

woman-penciling-eyebrows

6. Overly Plucked Eyebrows

 

Overly plucked brows thin out the frame of your face and can create a dated look. Fuller, softly shaped brows add structure and warmth.

woman-plucking-brows

7. Overly Arched Brows 

 

Overly arched brows can look severe and dated. A gentler, more natural curve softens the face and looks more modern.

woman-matte-lips

8. Wearing Matte Lipstick

 

Matte lips can look flat and unforgiving because they emphasize dryness and settle into fine lines. A creamier or satin finish adds softness and dimension that helps lips appear fuller and more youthful.

woman-full-coverage-makeup

9. Full-Coverage Makeup 

 

Full coverage makeup can mask your natural skin and create a heavy, mask-like appearance. Lighter, buildable coverage lets real skin show through while still evening tone.

woman-using-powdered-makeup

10. Wearing Too Much Powder 

 

Too much powder settles into fine lines and dries out the complexion. Using a light dusting only where needed keeps skin looking natural and smooth.

woman-wearing-eyeliner-lipstick

11. Eyeliner on Waterline 

 

Black eyeliner on the bottom waterline can close off the eyes and make them look smaller. A softer brown or a smudged shadow brightens and opens the eyes instead.

woman-frosted-lipstick

12. Frosted Lipstick 

 

Frosted lipstick settles into lines and reflects light in a way that highlights texture. Modern satin or glossy formulas flatter the lips without emphasizing aging.

woman-heavy-mascara

13. Spidery Mascara 

 

Spidery mascara emphasizes clumping and dryness, which can create a tired look. Defined, separated lashes look fresher and more flattering.

woman-putting-on-blush

14. Not Wearing Blush 

 

Not wearing blush can leave the face looking flat and washed out. A hint of color brings life, warmth, and healthy dimension.

glittery-eyeshadow

15. Glittery Eyeshadow

 

Glittery eyeshadow can highlight creasing and texture around the eyes. A soft shimmer or satin finish gives brightness without drawing attention to fine lines.

 

Tags:

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

From Our Partners
Learn more about RevenueStripe...
From Our Partners
Learn more about RevenueStripe...

Beauty

Ever since I can remember, I’ve always been that ...

Beauty

Valentine’s Day has a funny way of sneaking up ...

LOAD MORE
+
LOAD MORE POSTS