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Beauty

Sephora Just Made This Huge Change To Its Store Policy & People Are Freaking Out!

May 22, 2020 by Justine Schwartz
shefinds | Beauty
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Best news ever for makeup junkies: Sephora just reopened a whopping 70 stores today!

The beauty chain just announced that it was opening the brick and mortar locations after COVID-19 closures in 13 states starting May 22nd, and we couldn’t be more excited.

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Vibrant beauty products displayed at Sephora store.

Sephora's doors have been shuttered since mid-March (of course, we still have online--thank god!). It was one of the first companies to make the decision at the onset of the pandemic, and now that states are beginning phases of reopening, they're following suit.

 

In a May 19 release, the company announced that it would start reopening locations in communities that they deem safest, as apart of cautious approach. Smart!

Close-up of luxury skincare items on display.

“As we gradually reopen our stores over the next few months, we have taken great care in how we welcome back our employees and our clients," Jean-André Rougeot, President and CEO of Sephora Americas, announced in the release.

At the center of their reopening strategy is a newly established Sephora Health & Hygiene Guidelines, or " rigorous new safety and client service protocols," designed "to protect employees and clients while safely and confidently providing support, expert advice, and a welcoming experience for all."

Sephora promotional banner highlighting beauty trends.

We're so glad the company is doing everything they can to protect workers and customers alike!

 

READ MORE: CVS Just Dropped A MAJOR Bombshell & People Are Freaking Out

Stylish makeup collection showcased in Sephora.

The new guidelines including updated employee training, 48 safety procedures that address social distancing and restricted store capacity, deep cleaning and enhanced hygiene measures, mandatory face masks for all employees and in some cases customers, and temperature checks. We applaud the company for taking these measures!

Shopping tips for a successful Sephora experience.

So, how will these new policies affect your experience as a Sephora shopper? Testers will still be off-limit, in-store services will remain unavailable and the retailer will continue its extended return policy that accepts returns with receipts for all purchases made just prior to and during the shutdown for 30 days.

READ MORE: 4 Things You Need To Know About Sephora's Return Policy

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at Justine@shefinds.com.

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