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For years now, we’ve sat and watched everyone from Zoë Kravitz and Kylie Jenner to Taylor Swift and Jennifer Lawrence dye their hair platinum, ash blonde, and icy blonde, and we’ve marveled at their ability to keep their new hair color looking glossy and healthy. Some of us brave ones have even dyed our own hair this impossibly difficult-to-keep-up hair shade.
The great platinum break-up was bound to happen eventually–and it will, this summer.
The latest sexy hair trend that’s going to be everywhere this summer is actually a throwback to the ’90s. It’s sunny, casual, and works on more skin tones than ash blonde. We’re so welcoming this change—are you ready to go golden blonde?
Golden Blonde Hair For Summer
It's natural to crave a change every now and then, and it makes total sense that our blonde appetite has shifted from ashy, cool tones to golden blonde. It's the kind of gorgeous shade you've seen on Kate Winslet, Sarah Michelle Gellar, Pamela Anderson, Reese Witherspoon, and a slew of other '90s dreamgirls.
Expert hair colorist Shaylee Blatz of 901 Salon told The Cut she is excited to see an end to overprocessed hair and that golden hues are the perfect alternative (and can you think of a better shade for summer)?
[Photo: Splash]
"The ’90s have taken over the hair scene this year with the shag, bangs, and texture, but now it’s time to do the same with hair color," Blatz said. "Back then, all of the blonde actresses had that shade. Right now, all we see walking around are ashy, white blonde tones. It’s damaging and not everyone’s hair can handle all the chemical processing. Golden tones look better on most skin tones as opposed to the ashy cool tones, which don’t look as natural."
This also means putting a hold on ombre and unnatural colors and highlighting techniques. Balayage will remain popular, but traditional all-over highlights using foils will also be back in vogue.
[Photo: Splash]
How To Care For Golden Blonde Hair
Although it may not be as drying and damaging as platinum, golden blonde still requires upkeep, care, and good communication with your colorist.
"Make sure to tell your stylist that you want more of golden, buttery blonde, not yellow," Blatz told The Cut. "Sometimes using a lowlight will help give the more natural effect with multiple shades in there. At home, make sure you use a sulfate-free shampoo and conditioner. Shampoos and conditioners with sulfates will strip the toner from the hair and also dry it out, which means more trips to the salon for toning. It’s time to go back to healthy hair with more natural tones and veer away from overprocessed hair."
Don't have naturally blonde hair? If you have brown or red hair, you can still get in on the trend: ask your colorist to paint on or (if you prefer precise color) add a few foils of pretty gold to pieces that frame your face.
For more hair tips, check out:
--5 Hair Trends From The '90s That Everyone Will Be Wearing Again In 2018
--These Are The Most Popular Hair Trends Of 2018 So Far
[Photo: Shutterstock]
