New year, new Smith & Cult. The brand, which is known for its cult-favorite nail polishes, has launched an entire makeup collection with everything ranging from unique primers and inclusive foundation to sparkly liquid eyeshadows and high-shine lip glosses.
The Smith & Cult makeup collection covers eight beauty categories and strives to deliver fluid trend and inclusive complexion products for humans who would rather be themselves than be perfect.
“We are excited about the new Smith & Cult brand, which demonstrates not only our commitment to innovation but also our entrepreneurial spirit,” says Tev Finger, CEO, Luxury Brand Partners. “Our teams work best when they are empowered to build fluid brands that respond to new market opportunities. We are confident in our partnership with Ulta and look forward to growing Smith & Cult together.”
Shop The Smith & Cult Makeup Collection Now
The line is sold exclusively on Ulta.com and available to shop now. Keep scrolling to meet all the products and learn more:
Smith & Cult Foundation and Primers
The collection features an extensive variety of products for the face. It's comprised of the Veiled Threat Foundation, which is available in 42 shades and offers a velvety, medium coverage, the Blackdrop Primer, a whipped, pearl-infused bamboo charcoal primer designed to mattify the skin, the redness-reducing and balancing banana extract Diffuse Primer, the Untouched Primer, which is a mousse-to-cream formula that brightens skin, and the hydrating Glow Brite Primer that leaves a translucent, shimmery finish that diffuses light over the skin.
Smith & Cult Blushes
There's the Flash Flush Powder Blush for the cheeks, which is available in four shades and subtle, super-buildable shade, and the Flash Flush Cream Blush. Its long-wearing, smooth, and velvety texture creates a healthy flush that won’t quit.
Smith & Cult Lip Products
For the lips, there's the Hydragloss, which is available and 12, high-shine shades, and Fractal, a collection of glittery balms that deliver multidimensional, kaleidoscopic shine and sheer color. Then, there's Glitterish, which is a sheer, glitter lip color to wear on top of lipstick or lip gloss.
Smith & Cult Eyeshadow & Brows
Now, it's time for the eyes. Smith & Cult created the ultimate liquid eyeshadow for those looking to create an effortless, high-impact smokey eye, Glitterbaby, which is designed to turn black and smoky when smudged. The brand also has your brows covered, too. Built Brows is a volumizing and buildable powder that's smudge-resistant and delivers bold, full eyebrows.
Smith & Cult Glitter Shot
Glitter Shot, on the other hand, is in a category of its own. This mesmerizing, all-over glitter paste delivers a hyper-dimensional look with quartz and multi-size glitter particles. It's quick-dry, mess-free, and super sparkly.
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