Smith & Cult Doesn’t Just Make Your Favorite Nail Polish Anymore—It Launched An Entire Makeup Collection!

April 22, 2019 by Emily Belfiore
shefinds | beauty

New year, new Smith & Cult. The brand, which is known for its cult-favorite nail polishes, has launched an entire makeup collection with everything ranging from unique primers and inclusive foundation to sparkly liquid eyeshadows and high-shine lip glosses.

The Smith & Cult makeup collection covers eight beauty categories and strives to deliver fluid trend and inclusive complexion products for humans who would rather be themselves than be perfect.

“We are excited about the new Smith & Cult brand, which demonstrates not only our commitment to innovation but also our entrepreneurial spirit,” says Tev Finger, CEO, Luxury Brand Partners. “Our teams work best when they are empowered to build fluid brands that respond to new market opportunities. We are confident in our partnership with Ulta and look forward to growing Smith & Cult together.”

Shop The Smith & Cult Makeup Collection Now

The line is sold exclusively on and available to shop now. Keep scrolling to meet all the products and learn more:

smith and cult makeup collection

Smith & Cult Foundation and Primers

Smith & Cult Veiled Threat Weightless Micro-Blurring Foundation ($42)  

Smith & Cult Blackdrop Charcoal Brightening Primer ($32) 

Smith & Cult Diffuse Redness Balancing Primer ($32) 

Smith & Cult Untouched Skin Brightening Foaming Primer ($32) 

Smith & Cult Glow Brite Radiance Boosting Primer ($32) 


The collection features an extensive variety of products for the face. It's comprised of the Veiled Threat Foundation, which is available in 42 shades and offers a velvety, medium coverage, the Blackdrop Primer, a whipped, pearl-infused bamboo charcoal primer designed to mattify the skin, the redness-reducing and balancing banana extract Diffuse Primer, the Untouched Primer, which is a mousse-to-cream formula that brightens skin, and the hydrating Glow Brite Primer that leaves a translucent, shimmery finish that diffuses light over the skin.

smith and cult makeup collection

Smith & Cult Blushes

Smith & Cult Flash Flush Powder Blush ($24) 

Smith & Cult Flash Flush Cream Blush ($24) 

There's the Flash Flush Powder Blush for the cheeks, which is available in four shades and subtle, super-buildable shade, and the Flash Flush Cream Blush. Its long-wearing, smooth, and velvety texture creates a healthy flush that won’t quit.

smith and cult makeup collection

Smith & Cult Lip Products

Smith & Cult Hydragloss High-Pigment Lip Gel ($20) 

Smith & Cult Prismatic Lip Sheen ($22) 

Smith & Cult Glitterish Shimmer Lip Veil ($22) 

For the lips, there's the Hydragloss, which is available and 12, high-shine shades, and Fractal, a collection of glittery balms that deliver multidimensional, kaleidoscopic shine and sheer color. Then, there's Glitterish, which is a sheer, glitter lip color to wear on top of lipstick or lip gloss.

smith and cult makeup collection

Smith & Cult Eyeshadow & Brows

Smith & Cult Glitterbaby Metallic-Shift Eyeshadow ($24) 

Smith & Cult Built Brows Volumizing Eyebrow Powder ($25) 

Now, it's time for the eyes. Smith & Cult created the ultimate liquid eyeshadow for those looking to create an effortless, high-impact smokey eye, Glitterbaby, which is designed to turn black and smoky when smudged. The brand also has your brows covered, too. Built Brows is a volumizing and buildable powder that's smudge-resistant and delivers bold, full eyebrows.

smith and cult makeup collection

Smith & Cult Glitter Shot

Smith & Cult Glitter Shot All-Over Glitter Crush ($22) 

Glitter Shot, on the other hand, is in a category of its own. This mesmerizing, all-over glitter paste delivers a hyper-dimensional look with quartz and multi-size glitter particles. It's quick-dry, mess-free, and super sparkly.

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Associate Editor

Emily Belfiore is a former associate editor of SheFinds. She wrote beauty, weight loss, wellness and celebrity stories for the site. She is a pop culture enthusiast.

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