Companies are scrambling to figure out how to manage price hikes and tariffs, and news about them seems to change on a daily basis. Apple is one company that decided not to sit on its hands and wait before making moves to avoid larger tariffs on its products.
Apple reportedly flew five cargo planes of iPhones and other products from India and China to the United States in late March to avoid impending tariffs (as of publication, the tariffs on China are between 104 and 125 percent, but this could change at any moment). With the baseline tariff set at 10 percent across all countries slated to take effect on April 10, Apple knew its time was limited, so it acted fast. And their actions have people on social media responding fast and furiously. Here’s what fans and critics of the company have to say about Apple’s bold move.
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Apple reportedly brought their products in to the US in as fast as fashion as possible to avoid tariff increases, which would like result in Apple needing to hike up the price of its products. A majority of Apple goods are manufactured in China, Vietnam, and India, all of which are subject to tariffs (China being hit the hardest with the largest tariff increase). Apple isn’t the only company to make swift moves: Nintendo also reportedly shipped products earlier than usual, with a reported 383,000 units of Switch 2 being shipped across five days in January to avoid tariffs.
As of now, Apple hasn’t said that it plans to increase the price of its goods, but it will have more iPhone sitting in its warehouse in the U.S. for the time being.
Depending on their thoughts about tariffs, commenters took to social media to express their opinions on the matter. One commenter on Instagram was skeptical: “They'll still sell them at tariffs prices.” Another shared a similar sentiment: “Apple will do anything to avoid paying taxes in US.”
But other commenters expressed their understanding of Apple’s decision. “Smart business,” one wrote. Another shared, “As long as they did it before the tariffs took effect is genius!”
Whether customers will in fact see a price increase in Apple products remains to be seen.
