Taco Bell just gave one of their most iconic menu items a vegan twist! Customers and fans on Twitter are praising the chain’s new Vegan Crunchwraps and deeming them to be “delicious,” “surprisingly good,” and “spectacular,” as some have written on the social media platform.
According to a memo released by the fast food chain, the new Vegan Crunchwrap features “vegan seasoned beef,” and is “topped with cool vegan blanco sauce and warm vegan nacho sauce.” The company notes that the new item “will be available in cities with notable vegan populations — Los Angeles, New York City and Orlando — starting June 8 for a limited time, while supplies last.”
An iconic Taco Bell menu item is going vegan https://t.co/jo8lEgm2mB
— CNN (@CNN) June 7, 2023
“You’ve changed” yeah, we have Vegan Crunchwraps now
— Taco Bell (@tacobell) June 7, 2023
Taco Bell Offers Vegan-Friendly Menu Option with New Crunchwrap Launch
The new vegan option is also filled with “classic ingredients like shredded lettuce, diced tomatoes and a crunchy tostada shell.” All ingredients are certified vegan by the American Vegetarian Association, according to Taco Bell.
Since the product was crafted as the “perfectly complementary combination, the proprietary plant-based ingredients will be unavailable for individual orders,” the Tex-Mex chain also notes.
Vegans rejoice! Taco Bell is adding its first fully plant-based menu item in the form of its beloved six-sided, layered, filled, folded and pressed Vegan Crunchwrap.https://t.co/ICPqG4FG3O
— Good Morning America (@GMA) June 7, 2023
The fast food giant also wrote to customers that this Crunchwrap iteration will be offered at “price parity to the signature one during this limited time run, with Crunchwrap prices always varying by local market.” Like its other product tests, Taco Bell will be “trialing this innovation to gauge customer feedback and inform future menu developments,” they added.
Fans who already got to taste the new vegan offering had lots to say about it on Twitter, hyping up its “affordable price,” as one wrote and its “delectable taste,” as another shared.
Full review:
It tastes spectacular, but that’s not the biggest selling point.
The fact that it’s $5 and you don’t have to make any modifications to it almost made me cry. @tacobell is the favored fast food restaurant among vegans, and they sure know it!
— Ⓥ Joyboy the Soyboy ON STRIKE (@STOPHEATHERTIME) June 8, 2023
Fans Express Their Love for Taco Bell’s New Menu Item on Twitter
One Taco Bell fan took to Twitter after giving the new Vegan Crunchwrap a try, and wrote: “It tastes spectacular, but that’s not the biggest selling point.” They added, “The fact that it’s $5 and you don’t have to make any modifications to it almost made me cry.”
Another vegan fast food fan wrote: “Taco Bell has a FULLY VEGAN Crunch Wrap and OMG it’s delicious!” They went on, begging the chain: “PLEASE @tacobell add this item to the menu permanently!!!”
Taco Bell has a FULLY VEGAN Crunch Wrap and OMG it’s delicious PLEASE @tacobell add this item to the menu permanently!!! pic.twitter.com/jdX8ASjiWD
— Enderprize (@enderprize) June 10, 2023
Taco Bell has been long praised by vegans and vegetarians for their inclusive options, and ability to add different vegetables in place of meat. As the chain wrote in its memo announcing the new Crunchwrap: “Fans have never had to compromise on flavor or appetite, with everyone, including meat lovers, able to customize most of their orders to be vegetarian or vegan, or even just swap meat for refried beans, black beans or potatoes.”
One of the previous commenters would certainly agree, as they tweeted: “@tacobell is the favored fast food restaurant among vegans, and they sure know it!” Overall, customers should act fast as this Vegan Crunchwrap item is available for a limited time only.
