With the fan-favorite line, The Ordinary, making its long-awaited debut at Ulta Beauty, skincare gurus have even more reason to love the retailer.
Since launching in 2013, Deciem’s The Ordinary has solidified itself as one of the biggest names in skincare. Popular for both the accessible price point and powerful, no-frills ingredients, the line of products has a cult following all its own, including celebrities and beauty editors alike.
After re-launching in Sephora stores earlier this year, the brand brought 26 of its most-loved products to Ulta Beauty on July 1—and we weren’t kidding about that whole everything-under-$15-thing. You can shop the affordable skincare line at Ulta Beauty’s website, but come August 5, the products will be available in-store at more than 400 locations, marking the brand’s largest expansion in the U.S. to date.
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It's all very confusing but we'll do our best to simplify (please bear with us 🙈). Peptides are made up of amino acids holding hands (peptide bonds). As more peptides come together, they begin to form proteins, and proteins are a fundamental building block of the skin. Being a natural component of the skin, peptides play a big part in maintaining skin firmness, texture and elasticity. Without them, the skin isn't able to bounce back as it used to, resulting in fine lines, wrinkles and loss of firmness. As we move through life, the natural peptides within our skin lessen in quantity – however, various topical peptides are available to offer mimicking effects: 🧬 Argireline Solution 10% – a super lightweight solution that targets signs of aging by improving the appearance of areas of the skin prone to dynamic folds (i.e. around the eyes & forehead). 🧬 Matrixyl 10% + HA – a very high-strength peptide formula to visibly target the look of static (always there) and dynamic (forming with muscle motion) wrinkles. 🧬 “Buffet” – If you're not too sure which peptide to go for, "Buffet" is an excellent choice to begin with. It features a comprehensive array of complex technologies within a single serum to target various visible signs of aging all at once (such as static or dynamic lines and wrinkles, sagging and loss of elasticity). 🧬 "Buffet" + Copper Peptides 1% – All the goodness of "Buffet" with the additional benefits of a 1% concentration of GHK-Cu (Copper Tripeptide), which focuses on the maintenance of general skin health by encouraging the skin to enter a constant state of repair. This aims to ward against loss of skin elasticity, firmness and plumpness and to help ‘undo’ the impact of our stress-filled, busy lifestyle. We know it's tempting to use our peptide products all at once, but we do suggest beginning with one and seeing what makes your skin happiest 🤗. If you’re struggling to make a choice, "Buffet" itself contains both Argireline and Matrixyl, making it a great place to start. Thank you for coming to our “pep” talk. ❤️
Backed by a motto of “Clinical Formulations with Integrity” The Ordinary’s skincare collection was designed to provide accessible, high-functioning products that work. All of the products are formulated with intentional ingredients, free of animal testing, and work together to provide a skin care regimen you can count — that doesn’t break the bank.
If you’re feeling a bit overwhelmed by all the options, The Ordinary created an easy-to-use guide for crafting a skin-perfecting regimen suited for your needs. Of course, we’ve done our part to round up some of the highlights you’ll want to snag from the exciting new launch:
One of the brand’s cult-favorites, The Ordinary's Salicylic Acid 2% Solution pairs with witch hazel to promote blemish-free skin. Salicylic acid exfoliates the skin while improving clarity and tone. It's rare to find a solution priced this low, so we suggest stocking up!
The Ordinary's 100% Cold-Pressed Virgin Marula Oil is a daily support formula that moisturizes the skin and improves skin radiance using marula oil, which is high in skin-healthy antioxidants and nutrients.
Apply a small amount of this Vitamin C packed acid at morning or night, for a brightened skin tone. Since it’s vegan and formulated without alcohol, oil, silicone, nuts, or gluten, you can use it with peace of mind.
THE ORDINARY ''Buffet'' ($14.80)
''Buffet'' combines a comprehensive array of studied technologies to target multiple signs of aging at once.
Put down the coffee and reach for The Ordinary's Caffeine Solution serum to reduce the look of puffiness, under-eye circles, and tired skin. The highly-concentrated serum gets its power from green tea leaves, to topically revive skin in minutes.
Glycolic acid is an alpha hydroxyl acid that exfoliates the skin and the Glycolic Acid 7% Toning Solution harnesses the important acid's power to improve the appearance of skin texture over time.
THE ORDINARY Squalane Cleanser ($7.90)
Say goodbye to lingering makeup and dirt by using The Ordinary's transforming Squalane Cleanser. By rubbing the formula between your palms for 10 to 30 seconds, the texture changes from a balm to a oil consistency, to specifically target makeup and impurities.
Since it’s non-comedogenic and soap-free, you can use it daily without drying out the skin.
The Ordinary's AHA 30% + BHA 2% Peeling Solution is a 10-Minute exfoliating facial that's powered by alpha hydroxyl acids (AHA) and beta hydroxyl acids (BHA) to reduce the appearance of skin texture and reduces the look of fine lines with continued use
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