These Are The New Fall Launches You Need To Know About Now

October 22, 2019 by Justine Schwartz
shefinds | beauty

From new holiday beauty sets (Fenty, Kylie and Diptyque–oh my!), to fitness trackers for fashion lovers, the mother of all Drunk Elephant products and the first-ever custom dry shampoo, this month’s new launches are made for the gifting.

Read on to discover the fall’s most-talked about drops–we can’t guarantee that you won’t want to keep them all for yourself:

Sprinkles Cupcakes x Erin Condren


Sprinkles Cupcakes has teamed up with Erin Condren to get intentional with gratitude this November. Together they designed a colorful and inspirational Gratitude Journal that is the perfect place to jot down thankful thoughts, reflections, and memories as a way to stay mindful of the important things heading into the hustle and bustle of the holiday season.


Shop Now

Drunk Elephant's New Mini Fridge

File this under things you never knew you needed (but absolutely do!): cult beauty brand Drunk Elephant just released a mini fridge for storing your favorite products at counter-level in the most refreshing temperature. The neon Trunk 3.0 comes with nine of their bestselling products inside--a gifting dream!


Shop now. 

Vans x Realtree

The iconic sneaker brand has a new camouflage collab with renowned print maker Realtree for holiday. Grab a pair of their Old Skool kicks ($65) or puffer jacket ($120) in the woodland pattern in an unmissable wild orchid pink.


Shop now.

Fitness Tracker--But Make It Fashion

The Kim Shui + Fitbit fashion accessory collection launched recently, in partnership with the CFDA. Shop now.


Forget pumpkin spice lattes, you can now take all your basic fall activities to the next level with the new limited-edition Pumpkin Spice-flavored Full Spectrum Hemp Extract from Aspen cannabis brand Toast.


Shop now.

The First-Ever Custom Dry Shampoo

The launch of Prose Custom Dry Shampoo this month brings us the most personalized second-day-hair-care ever. Take a quick consultation to determine which of the 99% naturally-derived ingredients are ideal for your hair and Prose will generate your custom formula and ship it to your door step.


Shop now. 

Everlane's Recycled Down Coats


Everlane just dropped it's latest recycled collection ReDown. The ethical outerwear collection is not only light, breathable and long-lasting--but it's made with 100% recycled down. Shop the Puffy Puff ($168), Sleeping Bag ($198) and Reversible puffer ($178) now.


Shop now.

Marc Jacobs Beauty's New Liquid-Gel Eyeliner

The brand took their bestselling Highliner Gel Eye Crayon and revamped it into an innovative liquid-gel formula, with model Lila Moss as the face. And for that, we are grateful.


Shop now.

Kylie Cosmetics Holiday Collection

These gift-worthy sets and stocking stuffers have just landed exclusively at Ulta and we're certain that they're on top of any beauty lovers' wish list. Editors' pick: the liquid lipstick duo that's packaged as a tree ornament for just $12--perfect for office Secret Santa!


Shop now.

lululemon x ROKSANDA

The performance brand just launched its first-ever high fashion collaboration with Serbian designer Roksanda Ilinčić. The limited-edition collection (part two comes in January 2020!) spans from $98 shorts to an almost $1,000 convertible puffer-vest-trench coat combination. We love to see them raising the bar!


Shop now.

Fenty Beauty by Rihanna Tin$el Show Collection

All I want for Christmas is RiRi's new limited-edition Tinsel $how Collection, which includes new shades of Gloss Bomb, Stunna Lip Paint and Killawatt Foil, plus mini versions of bestselling shades like Body Lava in Who Needs Clothes?!


Shop now. 

diptyque Advent Calendar

This year’s calendar from the cult fragrance brand contains 25 products--and not just candles! Get scents, body butter and facial oils as well, in such bestselling scents as Do Son, Feu de Bois, Roses, Baies and Eau de Minthe. Not an advent person? The brand's Lucky Charms holiday collection alsojust landed!


Shop now. 

New From Rodan + Fields

The bestselling skincare brand has two exciting new launches to stock up on now: the Recharge collection, a skincare regimen for 20-year-olds, and a pore-cleansing tool inspired by the patented blackhead extractor Drs. Drs. Katie Rodan & Kathy Fields use in their practice. Who doesn't love to unclog their pores?! Plus, we all know that we need to take care of our skin in our twenties--but few of us actually do. This 3-step-kit makes it so easy to check all those boxes.

Venus ET Fleur's Zodiac Collection


Your favorite preserved roses brand has teamed up with astrologer Susan Miller on a limited-edition collection of bouquets for every sign. Each arrangement comes with a special horoscope and a copy of her "The Year Ahead: 2020" guide.


Shop now.

Shu Eumera x Pokemon

The luxury haircare brand just teamed up with Pokémon on a line of limited-edition products, including a new mask and hair/body oil. Plus, the cute packaging features the mash-up 'PikaSHU' character.


Shop now.

Nasty Gal Ft. Cara Delevingne

Nasty Gal just dropped their new Cara Delevingne-inspired holiday collection this week. The line, which pays homage to the supermodel as well as rock icons of the 70s and 80s, is available in sizes 0-20. We love the beaded jackets and statement tees; now you, too, can be as cool as Cara. 


Shop now.

Urban Decay On The Run Eyeshadow Palettes

Two new shade ranges just dropped in the bestselling mini palette: Highway Queen (the desert at sunset vibes) and G Train (emeralds and other "cityscape" hues). Priced at $25 each, these 8-shade palettes are perfect for your purse--hence the name.


Coming soon.

Bebe Rexha x SinfulColors

Just in time for Halloween comes 8 new "otherworldly" polishes and nail art press-ons by SinfulColors and brand ambassador Bebe Rexha. The Wicked Neons ($1.99) and CLAWS collections ($5.99) are sold at Walmart. You can build your whole costume around them!

Shop Wicked Neons and CLAWS now.

The First-Ever Eco-Friendly Weight Blanket

This newly launched blanket from Plagoods is made from Polylactic Acid, so it not only provides soothing comfort but also has a better carbon footprint than similar weighted blankets of its kind. In case you've missed, weighted blankets are proven to relieve stress, calm the mind and regulate mood. Stock up for your whole family this holiday season!


Shop now.

Urban Skin Rx Launches Body!

Clinical skincare brand Urban Skin Rx just introduced their first body care line! A version of their bestselling cleansing bar for body, a Glycolic Acid body treatment (great for Keratosis Pilaris!) and a clarifying body spray join the brand's lineup of of award-winning products. We can't wait to try them!


Shop now.

Lorac x Rachel Zoe

The red-carpet beauty brand LORAC has partnered with celebrity stylist extraordinaire Rachel Zoe on a capsule collection for Holiday. The limited edition eyeshadow palettes, lip kits, body shimmers and more feature gorgeous Hollywood-inspired packaging around Lorac's artist-approved formulas. We die!


Shop now.

Introducing Wondergloss


Wondergloss is a brand new skincare line that launched last month. The whimsical brand features immediately cult-worthy products such as the coffee bean-packed Pumpkin Latte Masque a masque and the uber-refreshing Face Aperitif in rose & jasmine. You're about to see them all over your Insta feeds! 


Shop now.

Downy WrinkleGuard

Finally, a solution to your wrinkle problems! Downy's latest fleet of products represents an industry breakthrough: detergent, dryer sheets and a wrinkle spray that help clothing fibers become more flexible, and thus, prevents wrinkling from happening in the first place. Sorry--you'll have to go break up with your iron now.

Zit Stickers That Make You Feel Like A Star

Starface just launched with a debut product, the Hydro-Star. These star-shaped hydrocolloid pimple patches accelerate zit healing by drawing out pimple pus, blocking bacteria, and preventing picking.


Shop now.

SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


Believe It! All Of These Amazing Beauty Gift Sets Are $25 Or Less

I am pretty serious when it comes to gifting. I ...


12 Gift Ideas For Everyone On Your Holiday List

The holidays are right around the corner, and that means ...


This Super Nourishing Treatment Is Like A Green Juice For Your Hair

As a woman with really dry, curly hair, I'm ...


These Are The Best Blushes, Starting At Just $4.99 (You're Welcome!)

While concealer and mascara get all the glory, blush is ...


These Are The Best Body Washes That Leave Your Skin Clean, Soft And Smooth

If you're like most people, chances are you're ...


This Eyelash And Eyebrow Enhancer Serum Works In Just 4 Weeks--See The Before And After Pics!

Despite the growing popularity of eyelash extensions and procedures like ...


This Is The Safe (And Affordable!) Way To Get A Straighter Smile

If there's one thing we should all do more ...


Living Proof's Nourishing Hair Oil Keeps My Dry Hair Super Soft During The Winter

Most women know that their skin requires a bit more ...