Beauty lovers take notes because Too Faced Cosmetics added another product you’ll want to add to your beauty arsenal ASAP. The cult-favorite beauty brand launched its coveted Born This Way Foundation in a powder formula available in 25 varying shades to ensure a perfect match for all.
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📣 Game changer! 📣 Get naturally radiant and flawlessly smooth skin in seconds, and touch up on-the-go with my NEW Born This Way Powder Foundation! Use alone for easy, natural coverage that lasts up to 12 hours or over liquid foundation to set makeup and get fuller coverage!✨#gamechanger #toofaced
All The Details On The Too Faced Born This Way Powder Foundation
After dropping hints on Instagram (as all the makeup greats do), Too Faced officially announced the launch of its newest foundation expansion earlier this month with a cheekily-captioned, “Your FAVORITE foundation is now a powder, beauties!” The compact powder is priced at $37 and can be purchased at TooFaced.com, HSN.com, and QVC.com.
TRY IT: Too Faced Born This Way Powder Foundation ($37)
Too Faced Born This Way Liquid Foundation vs. Its New Powder Formula
So what exactly sets the new formula apart from the OG Born This Way Liquid Foundation? The creamy and comfortable Born This Way Powder Foundation offers the same undetectable finish to give you #flawless skin and medium-to-full coverage buildability.
What also makes the newest addition to the Born This Way crew so revolutionary is its multi-use ability. Aside from creating flawless skin, reducing redness, and blurring imperfections as a photo-friendly foundation, it doubles as a setting powder to control oil throughout the day.
Pro Tip: Apply the powder formula over the Born This Way Liquid Foundation as a setting powder and touch-up as needed.
But no worries, the same benefits that you know and love from the original are packed into the new powder formula. Ultra-hydrating coconut water and hyaluronic acid team up to reduce the appearance of fine lines, wrinkles, and pores while making sure your skin stays moisturized for a smooth base.
With its powerfully 12-hour long-wearing formula, it’ll be your go-to beauty ally for all those on-the-go touchup needs, especially when you're at all of those brunches that turn into impromptu Instagram photoshoots this summer, am I right?
In the mood to shop? We knew you would be... Keep scrolling to shop some of our favorite Too Faced products that will help you get the perfect glam this summer:
Our Favorite Too Faced Best Sellers
To get the most of the long-wearing power, apply the Born This Way Powder Foundation over this super-hydrating primer. With a brightened, dewy, and flawless base, the powder will be its most #flawless.
This mascara is a fan-favorite for a reason. Its formula thickens, lengthens, and curls after just one coat for the most luscious, dramatic, and volumized lashes possible.
This lip plumper delivers immediate satisfaction and instant results. Its day-and-night-use serum makes lips appear full and pouty from your very first application and plumper over time.
Create all-over warmth with the classic 100% cocoa powder-infused formula you love, which is now more long-wearing to deliver a lasting bronze that smells as good as it looks
This long-wearing innovative ultra-matte lipstick has the staying power of a stain and the intense color of a liquid lipstick, and it comes in so many dreamy shades.
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