Skip to main content
Kim Kardashian in oversized shirt and Capri leggings at charity dinner
Madonna at the Met Gala in stunning fashion.
Taylor Swift boarding a private jet in 2024.

Beauty

10 Top Beauty Trends: What's Hot In 2023

March 28, 2023 by Marissa Matozzo
shefinds | Beauty
Featured image

Anyone who frequently scrolls through BeautyTok or their Instagram feeds knows that when it comes to hair, makeup and manicure trends, 2023 is off to a great start! From mermaidcore nails to coquette makeup to graphic updo hairstyles, we rounded up ten chic, warm weather-friendly trends to look out for this spring.

We also checked in with hair, beauty and makeup experts to learn more about these looks sported by our favorite stylish celebs. Read on for tips, suggestions and insight from Ghanima Abdullah, cosmetologist and hair expert at The Right Hairstyles and Jamie Mazzei, creative director for NuBest Salon & Spa.

 

house unit img
Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!
Zendaya showcasing a stylish wet hair look.

1. Wet Hair Look 

You might already be well aware of Barbiecore as everyone seems to be wearing pink ahead of Greta Gerwig's summer 2023 Barbie flick starring Margot Robbie. Another 'core' trend to look out for, according to TikTokers and our fave red carpet looks, is 'mermaidcore.' The wet hair look, as seen on Zendaya, channels that epic 'day at the beach' wavy style and can be epically paired with seashell jewelry and other ocean-themed pieces.

 

READ MORE: The Bob Haircuts That Are About To Be Everywhere In 2023—Zendaya’s Takes The Cake!

Kim Kardashian's mother-of-pearl nails in a glamorous design.

2. Mother of Pearl Nails

As mermaidcore is currently all the rage right now, a perfect manicure to pair with the aforementioned seemingly wet hair would be a fellow nautical-themed look! This 'Mother of Pearl' nail trend, as noted by Glamour, is iridescent, mimics the shimmer of seashells, and is becoming more popular on TikTok by the minute. From glued-on pearl details to glitter and sparkles, there are so many ways to make this mani trend your own! 

Coquette makeup style by Jordbabyy accentuating delicate features.

3. Coquette Makeup

Romantic, feminine and exquisite, "coquette" makeup is a popular look you might be catching on TikTok lately. With rosy eyeshadows, doe-eye liner, voluminous lashes and glossy pink pouts, this trend seems to emulate 18th and 19th century beauty looks and accessories, while also channeling 2010s twee Tumblr vibes. When thinking of spring-aligned makeup and style aesthetics, we suspect that it'll be hard to miss this one at picnics this season.

Phoebe Dynevor flaunting her stunning copper hair color.

4. Copper Tresses

Copper is one of the trendiest hair colors for spring 2023, Mazzei explains, and it is versatile, as "every skin tone can wear red." Like here on Bridgerton star Phoebe Dynevor, reddish-brown tresses, Mazzei says, allows us to "enjoy the red trend without lightening our hair beyond brown and possibly causing damage." For warmer skin tones, he suggests a "red with orange undertones," as this is most complementary. For cooler skin, he recommends that "a red with blue undertones works well." Anyone with paler skin tones should "consider a lighter red or a strawberry blonde," he points out.

Chrome nails by Nailsbyzola featuring a shiny metallic finish.

5. Chrome Manicures

As chosen by everyone from Dua Lipa to Zendaya to Hailey Bieber to accompany their sparkly red carpet get-ups, chrome manicures are undeniably in. Whether you opt for TikTok classics like gold or silver or a more Instagram-ready, spring-themed color like this stunning baby pink look, you really can't go wrong! 

Sydney Sweeney with a Y2K deep side part hairstyle.

6. Y2K Deep Side Parts

Think early aughts-esque side parts are out? Think again! As Abdullah notes, a deep, Y2K-inspired part, as seen here on Sydney Sweeney, is not only currently trending, but a great way to "create more volume" by pushing more hair "to one side of your head." This parting is also an easy way to "change up" your look without doing anything too major, and worth a try, Abdullah notes, to "really bring on the glamor" for spring.

Jodie Turner-Smith adorned with sparkling face gems.

7. Face Gems

So much can be said about makeup trends taking inspiration from HBO's Euphoria, even long after its second season aired in early 2022. With scenes set under vibrant lighting and many characters sporting rhinestone stickers on their faces, the face gems trend can make you feel like a dazzling style icon at a party, any time. Jodie Turner-Smith sported this look at the 2023 BAFTAs, and to say we're obsessed would be an understatement.

Blush nails by Beautyworksbyamy in a soft, feminine hue.

8. Blush Nails

When envisioning spring color palettes, do rosy pinks come to mind? The enduring blush nails trend emulate facial blush, and resemble flushed cheeks and a radiant, dewy glow. On Instagram nail accounts, you're likely to come across this look, which often features a bubblegum pink hue, a shiny, glossy top coat and rounded, sharp and eye-catching tips. 

 

READ MORE: 4 Takes On The 'French Ombré Nails' Trend To Try For Your Next Mani

Florence Pugh sporting a chic graphic updo hairstyle.

9. Graphic Updos
 

At the 2023 Oscars, graphic updos were seemingly ubiquitous. What do we mean by this? These updos, like Florence Pugh's, were extra dazzling, ultra-voluminous and more eccentric than classic, Old Hollywood-esque styles we might usually see. Pugh's look resembled a reverse ponytail, which stood out among other typical top knots and high buns. She also made a case for micro bangs for bolder gals this spring! 

Alexa Demie showcasing striking siren eye makeup look.

10. Siren Eyes 

This sultry, smudgy and smokey eyeliner effect— which many credit to be inspired by Alexa Demie’s Euphoria looks— is often complete with thicker, longer eyeliner as opposed to a regular cat-eye (the lines don’t just jut out from the end of one’s eye, but also include one at the inner corner as well). This look was very trendy last year and continues to endure in the early months of 2023. It features much darker eyeshadow and a more blended wing overall than your classic cat-eye might. Timeless! 

Author:

Former Senior Staff Writer

Marissa is a Brooklyn-based journalist and former senior staff writer at SheFinds, specializing in pop culture, entertainment, and lifestyle topics. She crafted engaging, SEO-driven content on celebrity style, entertainment news, beauty trends, and wellness. Her work, including red carpet coverage and features on fashion, music, film, and NYC culture, has appeared in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown, and more. When not writing, you can find her with her nose in a great book, at an indie concert, vintage shopping or visiting the best coffeeshops in NYC.

The viral Italian bob hair trend for summer 2023.
Woman applying concealer in a tutorial by Nina Ubhi.
Beauty habits causing skin inflammation discussed in article.
Older woman performing skincare routine for healthy skin.
Drinking spearmint tea for potential skin benefits.
Hair mistakes that could be aging you, according to stylists.
Anti-aging skincare tips with Arielle Lorre and Dr. Anthony Youn.
Foundation types for mature skin to minimize fine lines.
Butterfly haircut showcased on Instagram by The Studio by Alex.
Fresh haircuts and styles for a polished modern look in 2026.
Pouring shampoo into hand for hair washing routine.
Everyday habits potentially breaking down collagen faster.
Shutterstock image related to beauty and skincare.
Best summer scents and fragrances of 2026 as per beauty editors.
Makeup tips video by Nikol Johnson featuring celebrity looks.
Common skincare mistakes for women over 40 highlighted.
Hairstyles that subtly lift the face and distract from jowls.
Pouring vitamin D into palm for supplementation.
Hailey Bieber's haircuts for thicker-looking fine hair.
Instagram photo of stylish chiffon nails by Iram Shelton.
The viral Italian bob hair trend for summer 2023.
Woman applying concealer in a tutorial by Nina Ubhi.
Beauty habits causing skin inflammation discussed in article.
Older woman performing skincare routine for healthy skin.
Drinking spearmint tea for potential skin benefits.
Hair mistakes that could be aging you, according to stylists.
Anti-aging skincare tips with Arielle Lorre and Dr. Anthony Youn.
Foundation types for mature skin to minimize fine lines.
Butterfly haircut showcased on Instagram by The Studio by Alex.
Fresh haircuts and styles for a polished modern look in 2026.
Pouring shampoo into hand for hair washing routine.
Everyday habits potentially breaking down collagen faster.
Shutterstock image related to beauty and skincare.
Best summer scents and fragrances of 2026 as per beauty editors.

Beauty

Summer is my favorite season. If I could bottle up ...

Makeup tips video by Nikol Johnson featuring celebrity looks.
Common skincare mistakes for women over 40 highlighted.
Hairstyles that subtly lift the face and distract from jowls.
Pouring vitamin D into palm for supplementation.
Hailey Bieber's haircuts for thicker-looking fine hair.
Instagram photo of stylish chiffon nails by Iram Shelton.