Concealer is a must-have, must-keep product for so many of us because its benefits far outweigh the time it takes to apply it and get its application just right. But we always have our reservations about concealer when, sometime a few hours after application, it reveals itself by sinking into fine lines and dry patches under the eye. Mature women who are looking for a concealer that “won’t cake or crease” know how difficult these are to come by — and they may also expect to make good use of pre-concealer tips involving primer or Aquaphor.
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Beauty Expert Michelle DeModa has a solution to our concealer issues: Tarte Shape Tape Creamy Concealer, which she swears by for addressing under-eye issues that many mature women face.
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Why Choose Tarte’s Creamy Concealer?
Instead of springing for Tarte’s popular Shape Tape concealer, DeModa recommends doing dry, mature skin a favor and swapping it for Tarte Shape Tape Creamy Concealer, a richer and more nourishing formula that she says “targets your fine lines and wrinkles as you’re wearing it.”
How does it manage to do all that, you may ask? DeModa credits its moisturizing ingredients, which include:
hyaluronic acid: helps hydrate & plump
prickly pear: intensely moisturizes
ginseng: helps calm appearance of redness
vegan squalane: helps reduce look of fine lines & wrinkles
mango butter: helps moisturize & condition
avocado butter: brightens look of dark circles
shea butter: helps retain skin's elasticity
raspberry ketone: helps increase skin’s firmness
meadowsweet: acts as an anti-inflammatory
Sounds more like skincare than makeup!
DeModa demonstrates how she applies just a few dots of the concealer to under her eyes and then uses a gentle brush to dab the makeup into her skin until it blends perfectly.
Most experts then recommend sealing the deal with a light translucent powder, setting spray, or both to ensure your concealer doesn’t smudge or crease.
Choosing makeup ingredients that contain nourishing ingredients is a key way you can ensure your makeup works for you, no matter your age.
