Here's Your First Look Inside Lively's Brand New N.Y.C. Store

July 25, 2018 by Jeanine Edwards
shefinds | Homepage

Bra shopping has a pretty bad rep. From pushy salespeople to feeling completely exposed, shopping for a new bra can be a bit brutal.

Luckily, Lively is here to change all that. We’ve written about their game-changing bras before (here, here and here), but they’re now taking it one step further with a gorgeous new store in New York City. Located at 224 Mulberry Street, Lively’s new store doesn’t just include their bestselling bras, bralettes, swim, activewear collections, but they’re also using the new space to debut their just-launched Seamless Series.

Here’s the really exciting news: nothing in the new Lively NYC store is priced higher than $65! That’s pretty incredible for a super high quality bra or bralette that you totally won’t mind wearing everyday. Even better, all items are available for try-ons and purchase.

Excited to check out the new store? Here are a few more exciting details:

– July 25 (Opening Day), with any purchase of $35 or more, customers will receive a customized pouch hand-lettered by @samteich.

– Styling appointment can be made through wearlively.com.

– La Croix will be onsite for customers to enjoy while shopping.

The store opens today, so be sure to make it your business to get there ASAP. Here’s a sneak peek inside the cool space:

Not in NYC? No worries, you cans still shop Lively’s awesome lingerie at wearlively.com.

[Photos: Bridget Badore @bridgetbadore]



Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


The Best Fashion & Beauty Launches You Need To Know About NOW!

The latest from SoulCycle, Kerastase, MAC, more.


Every Woman Should Own This $29 Wrap Top--It Makes Your Waist Look Amazing

It's pretty common knowledge that wrap dresses are universally ...


The Perfect Rain Jacket Just Went On Sale--Get It Before The Spring Showers Hit

While the weather is definitely getting warmer, let's remember ...


I Finally Tried The Chunky Sneaker Trend And I'm Obsessed With This Pair

For a long time, I really couldn't decide how ...