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These days, I look in the mirror and see things I didn’t used to: puffiness, fine lines, and creases that didn’t soften overnight.
I could chalk some of it up to being a mom, because let’s be real, I waved goodbye to a good night’s sleep a long time ago. But some of it is just age, and I’ve made peace with that. What I haven’t made peace with is just accepting it without trying to do something about it. I’m a product girlie through and through, and finding the right fix is basically a hobby at this point.
I’m also a sucker for a skincare product with an interesting ingredient story. My mom makes soap, so I’ve gotten interested in botanicals and the role they play in skincare, beyond just whatever trendy ingredient is having its moment on BeautyTok. That interest led me to Love, Indus, a brand that pairs regional Indian botanicals with modern skincare science. Its founder, Surbhee Grover, grew up immersed in India’s regional beauty rituals before spending more than 15 years working with luxury beauty brands in NYC.
One of the brand’s targeted treatments is the Freedom of Expression Dual-Purpose Line Limiter ($88), designed for the fine lines that show up around the eyes, lips, and forehead. It aims to blur their appearance on contact while helping visibly reduce them over time.
Psst! There’s a little bonus in here for SheFinds readers, too. With any Line Limiter purchase, you’ll receive a complimentary travel-size Amrutini® Luminosity Dewdrops serum, valued at $23. The serum is a QVC Customer Choice Beauty Award nominee, and the gift is automatically added at checkout, no promo code needed. Just keep in mind that the offer is only available while supplies last.
Like other Love, Indus products, the Freedom of Expression Line Limiter combines regional Indian botanicals with ingredients intended to support smoother, more hydrated-looking skin.
Senna, sometimes called “nature’s hyaluronic acid,” helps boost hydration for a plumper look. Vegan collagen supports skin elasticity, and kokum and hibiscus extract round out the blend.
Then there’s the cooling metal applicator, which I really appreciate. Its metal tip lets you place a small amount directly over individual lines before gently tapping it into the skin, rather than applying the product all over your face. You use it twice daily after serum and before moisturizer, and the brand recommends starting with just a tiny amount. (If you’ve ever used one of those cool-tipped skincare tools first thing in the morning, you know how good that feels on your skin.)
Of course, I was curious to see the results behind the formula, and the numbers are certainly interesting. In a dermatologist-supervised study of women ages 40-64, 3D skin imaging showed that after four weeks, both forehead wrinkle length and wrinkle volume decreased, by 31% and 34%, respectively. Crow’s feet length decreased by 29%, while laugh-line length decreased by 24%.
In separate consumer-reported results, 96% of women noticed a visible reduction in lines, and 100% reported smoother, more hydrated skin with improved texture. All that sounds pretty good to me!
I’m not expecting the Line Limiter or any skincare product to turn back the clock, and honestly, I don’t need it to. I just like having options that help me feel a little more like myself when I look in the mirror.
If you do decide to give the Freedom of Expression Line Limiter a try, just remember that SheFinds readers can get a little extra with their purchase. For a limited time, buying the $88 Freedom of Expression Line Limiter gets you a complimentary travel-size Amrutini® Luminosity Dewdrops serum, valued at $23.
There’s no promo code—just shop while supplies last!
