In Brazil, it’s a cultural custom to wear a new pair underwear on the first day of the new year to symbolize a fresh start, with the color also determining how your year will pan out (yellow attracts money, pink brings true love, etc). According to Stylesight, Brazilian lingerie companies Loungerie and Any Any have taken advantage of the tradition by releasing New Years undies in the 4 lucky colors. Any Any’s are lace-trimmed and come in a heart-shaped box, white Loungerie’s come packaged with their fortunes in crystal — “Peace,” “Love,” “$$,” etc. Here are all the lucky colors, explained:
- White brings peace, tranquility, balance, and harmony
- Red brings passion and desire
- Yellow attracts money and prosperity; embodies luxury
- Pink brings romance and symbolizes true love
Unfortunately, the Brazilian styles are only available in that country, but a new pair of Hanky Pankys should do the trick, too:
If you liked this article, read about Susan Miller’s astrology-based collaboration with Calypso, Zodiac gift ideas, and the Estée Lauder Zodiac compact.