beauty

OUAI's Latest Launch Will Give Your Quarantine Hair The Reset It Needs

April 17, 2020 by Alisha Stacy
shefinds | beauty

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The 125 Best New Beauty Launches Of 2023

Has your most used beauty product during quarantine been dry shampoo? Because, same. Now that I am not styling it nearly as much, the number of times I wash it has also become less frequent. Cue the copious amount of dry shampoo to cover the grease.

However, the downfall of using dry shampoo often is that it causes buildup and can leave a residue that can ultimately affect the health of your hair. But that’s where OUAI’s newest product comes to save the day. Their Detox Shampoo deeply cleanses away dirt, oil, and impurities to leave your hair feeling refreshed and super clean.

Detox Shampoo, $30

Not only does it remove buildup, air pollution, and hard water deposits without stripping but it also strengthens the hair’s cuticle to help reduce frizz and flyaways. How is this possible? The product uses a concentrated formula made up of apple cider vinegar, hydrolyzed keratin, and chelating agents to make sure your hair is as clean as possible. And if you’re wondering whether the scent of the product would be affected by the ingredients, don’t worry, it has the brand’s signature fragrance, Melrose Place, with notes of champagne, berry, lychee and more.

“From day one, we’ve been a brand that takes into account the feedback of our community. People were definitely buzzing in our ears about a detoxifying product, but we wanted to make sure we absolutely nailed the formula before putting something out on the market that smelled too strongly of apple cider vinegar (Oy). We also hear people talk about how long they go in-between washes, which made us think about all the residue and product build-up that starts to affect the health of our hair. Our goal was to create one simple stand-out product that deeply cleansed every type of hair, and really detoxed all the excess you accumulate from the environment, our water, and product layering.”- Jen Atkin, Founder of OUAI

But one of the best parts? It is free of SLS, SLES, parabens, silicones, and phthalates meaning it’s safe to use on color-treated hair, keratin treatments, chemically treated hair, and Brazilian blowouts. Once a week, wet your hair from the roots to the ends with lukewarm water, making sure to squeeze out excess moisture, and then apply a quarter-sized amount as close to the scalp as possible. Let it set for 1 to 3 minutes before rinsing out and conditioning. And it’s as easy as that!

Ready to give it a try? The new shampoo is available to shop starting today on Sephora.com and will be available on theouai.com starting 4/20.

SHOP MORE OUAI PRODUCTS HERE

Author:

Marketing Manager, Contributing Editor

Alisha Stacy creates compelling branded content for SheFinds--on behalf of clients as our marketing manager, and e-commerce posts as a contributor to the editorial team. She covers the latest in fashion, beauty, and lifestyle. You can reach her at [email protected].

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