X
X

Enter to win a cleanser from Erno Laszlo!

*By entering to win, you agree to receive future emails from Erno Laszlo and SheFinds.

beauty

Say Goodbye To The Beloved Moose, Abercrombie Is Getting A New Look

August 29, 2014 by Julia Welling
shefinds | beauty

Ten years ago, I thought Abercrombie & Fitch stores were heaven on earth. The loud music, dim lighting, overwhelming perfume smell and over-priced graphic tees drew me in every time I set foot in a shopping mall. Not to mention the god-like models on the bags and in the storefront window. My mom actually hated the ambience in the store so much that she wouldn’t even shop there with me. “I’ll be right out here,” she would say when we were at the threshold of the store. “Come find me when you’re done.” Now that I am in my twenties, I wouldn’t even think about walking into an Abercrombie store, and I hate to admit it, but I have the same feelings towards the store as my mother did. (Except for the models, they’re still hot.)

Unfortunately, all of the millennials, like myself, that once loved the store have grown-up, but Abercrombie didn’t mature with us. By the time we all entered our junior year of high school, we had broken up with the store. You would think that the next generation of middle schoolers would’ve naturally followed in our footsteps, but they didn’t. Today, teenagers have more knowledge about and access to fashion trends because of Instagram, Pinterest and fashion blogs. So instead of being lured into Abercrombie like teens were ten years ago, kids these days (there I go, sounding like my mother again) are hitting the trendy stores and dressing more like adults, which obviously put A&F into a dilemma.

The store has been forced (probably against its will) to change their image, starting with graphic tees. Believe it or not, Abercrombie is doing way with the big ‘ole moose and A&F logos that we once knew and loved. Over 50% of their new items are logo-free and they’re going to brighten up the store with more lights (aka. you’ll be able to see what you’re buying), which is a huge step in the right direction.

While this might be the first time you’re hearing about Abercrombie’s desperate attempt to be cool again, celebrities have already caught on. A little over a month ago, Rihanna was seen wearing A&F’s Caroline Denim Jacket ($98) and it was totally moose-free.

If Ri Ri approves, it kind of makes me want to check out the store again. After all, they did have great jeans. Will you give Abercrombie a try again once the store gets a makeover? Even if you don’t find anything you like, you’ll at least catch some great eye-candy. It might even be a nice trip down memory lane. I know that once you smell that perfume wafting through the store’s big doors, nostalgia will take you straight back to seventh grade. But this time, you’ll be pimple-free.

You should also check out: rag + bone under $100, ASOS clearance sale and Olivia Palermo’s shoe collection.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

The One Anti-Aging Supplement You Should Take Every Morning For Younger-Looking Skin

September 20, 2018 by Jessica Harrington
It works so well!

beauty

Gigi Hadid's Go-To Skincare Product Includes THIS $7 Drugstore Find

September 19, 2018 by Emily Belfiore
We didn't see this coming!

beauty

The One Thinning Hair Trick Celebrities Swear By For The Red Carpet

September 19, 2018 by Emily Belfiore
We had NO idea...

beauty

This Lash Growth Product Works SO Fast It’s Selling Out At Target

September 19, 2018 by Jessica Harrington
It works so well!

beauty

This Is My Favorite Blush Ever--& I’m Pretty Sure It’s Not Even A Blush

September 18, 2018 by Emily Belfiore
Prepare to be amazed...

beauty

The Surprising 2-Second Skincare Trick Every Woman Needs To Know

September 18, 2018 by Emily Belfiore
It's a game-changer!

beauty

The Unexpected $6 Drugstore Product Celebrities Actually Use For Glowing Skin

September 18, 2018 by Emily Belfiore
Even Meghan Markle is a fan!

beauty

This Neck Cream Is SO Good It Keeps Selling Out At Sephora

September 18, 2018 by Emily Belfiore
You don't want to miss this...

beauty

6 Affordable Natural Night Creams That Work Better Than Botox

September 18, 2018 by Jessica Harrington
These work so good!

beauty

This Face Mask Basically Works Like A Vacuum For Your Skin--& It’s Got A 5-Star Rating At Nordstrom

September 18, 2018 by Emily Belfiore
Your skin will thank you for this!

beauty

All The New Beauty Launches Our Editors Can't Wait To Try This Fall

September 17, 2018 by SHEfinds Editors
We're OBSESSED!

beauty

11 Wedding Beauty Trends That Are IN For 2019

September 17, 2018 by Linda DiProperzio

beauty

This Sagging Skin Moisturizer Works SO Fast It Keeps Selling Out Sephora

September 17, 2018 by Jessica Harrington
It works so well!

beauty

This Thinning Hair Product Works SO Fast It Keeps Selling Out At Sephora

September 16, 2018 by Emily Belfiore
It's THAT Good!

beauty

5 Affordable Natural Anti-Aging Serums That Work Better Than Botox

September 16, 2018 by Emily Belfiore
They work like magic!

beauty

The One Night Cream Dermatologists Say To Use Every Night For Younger-Looking Skin

September 15, 2018 by Emily Belfiore
You can get it on Amazon for SO much cheaper!

beauty

The Unexpected $4 Skincare Product Celebrities Swear By For Wrinkle-Free Skin

September 14, 2018 by Emily Belfiore
It's a serious life-changer!

beauty

This Soap Isn't Just Good For Your Skin, It's Good For The Earth, Too

As wellness and mindfulness become more mainstream, we're all ...

LOAD MORE
+
LOAD MORE POSTS