Maybelline New Yorkâ€™s Great Lash Mascara first made headlines and history when it launched as the #1 selling mascara in 1971, 35 years later the innovative (it was the first wand formula mascara) eyelash accessory is still #1. Celebrities like Demi Moore, Jennifer Garner, Jessica Biel, Naomi Watts and Kelly Clarkson along with the top makeup artists in the biz have known for years that Great Lash consistently delivers fabulous lashes. To celebrate the big 3-5, Maybelline New York will be gifting women in Times Square with a special anniversary edition of Great Lash Mascara. With one Great Lash tube sold every 1.9 seconds, imagine the frenzy when 7,500 infamous pink and green tubes are given out FREE right in the heart of New York City.
What: Free mascara
When: Wednesday, May 10, 2006 All day (starting at 9:00 AM)
Where: 44th and Broadway, Times Square NYC
Can’t make it? No worries, you can stock up on this beauty staple at drugstore.com for about $4.49