Why do we return clothes? According to a poll from the NPD Group, 35% of women bring back apparel because it doesn’t fit well. We all have issues with sizing, those stores that pull a houdini on their sizing so that your true size disappears into a smaller one. You’ll buy more if the tag says 4 instead of 6 or 8 right? My biggest gripe is retailers that can’t even keep consistent sizing within their own collections. I hate trying on clothes in the store, waiting in line with my bundle, being told my bundle is too big and having to choose which items to squeeze into the fitting room with me. It’s a necessary evil aided by inconsistent sizing practices and I protest! The generic sizing system used in America has been around for 60+ years. It’s archaic if you think about the different cuts we wear today; all the ultra-low rise, 3/4 length sleeves, and cropped hemlines aren’t taken into consideration. Again, I protest.
Cricket Lee, CEO of Fit Technologies, thinks that she has the magic formula to cure our sizing woes. ‘Fit Logic’ is based on 3 body types. The sizes use a decimal system to indicate size and shape, an 8.1 is an 8 with a body type of 1 (women who carry weight at their waist and high in the hips). Look for the ‘Fit Logic’ system to be primarily in careerwear. Right now the Jones New York Collection at Macy’s locations are offering slacks and QVC will feature the Jones Element-Fit Logic pants. Which means it’s not going to help me decipher denim sizing. It’s back to the dressing room for me and my ultra low-rise boycut, relaxed “why do they all fit so completely different when its the same brand” fit.