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Beauty

This Cult-Fave Rice Water Cleanser Leaves Skin Soft & Hydrated—& It's Under $20!

July 9, 2025 by Brooke Hardington
shefinds | Beauty
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Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!

Please tell me you aren’t just splashing your face with water and calling it a day.

I get that cleaning your skin doesn’t sound that exciting, but it’s easily one of the most important steps in the skincare routine. Think of it as your skin’s reset button. Without a proper cleanse, dirt, oil, and leftover makeup can block your pores and prevent all your serums and moisturizers from working their magic. So, if you want your skincare products to actually work, it all starts with clean skin.

Finding a great cleanser (one that removes impurities without stripping your skin) is key. Personally, I do swear by Micellar water for getting rid of makeup, followed by a gentle face wash, but I’ve been intrigued by all the buzzy K-Beauty cleansers and toners taking over my feed. One hugely popular example is The Face Shop’s Rice Water Bright Foaming Cleanser ($17), which a whopping 10,000 people bought last month on Amazon alone. So, is it really worth the hype? At under $20, I say yes, but let’s dig in!

Rice Water Bright Foaming Cleanser by The Face Shop

The Face Shop’s Rice Water Bright Foaming Cleanser ($17) is designed to deep clean your pores without stripping or over-drying skin…no small feat. After just one use, it claims to remove 99.9% of pore-clogging impurities (makeup, SPF, dirt, oil, you name it) and judging by the reviews, it lives up to its promise.

The formula itself is creamy at first, but lathers into a rich foam once you add water. The airy texture gives you a squeaky clean feel without the tight, stripped sensation some foaming washes leave behind. But what makes it unique is its rice water formulation. A staple in traditional Korean beauty routines, rice water is packed with Vitamins A, B, and E, along with ceramides to brighten your complexion and leave your skin feeling soft, smooth, and radiant.

This cleanser is also dermatologist-tested, vegan, and gentle enough for daily use on all skin types. Considering it’s sold over 35 million units worldwide, I’d say it’s more than just a passing skincare trend.

The Face Shop Rice Water Bright Cleanser application on skin

In fact, it has over 21,000 reviews and an average rating of 4.5 stars. Shoppers are seriously impressed!

“I needed something that actually lathered, didn’t strip or irritate my skin, and removed makeup well. This one checks all the boxes,” one reviewer wrote.

“Even compared to high-end skincare brands I’ve tried, my skin looks noticeably better—brighter, smoother and more hydrated,” another person added. “I absolutely love The Face Shop Rice Water Bright Foaming Wash! It cleanses my skin thoroughly but never leaves my face feeling dry or tight like some other foaming washes do. …Highly recommend if you want a foaming wash that cleans without stripping moisture,” said a third customer.

I love that you can score The Face Shop’s Rice Water Bright Foaming Cleanser ($17) for under $20, which feels like a steal for something this effective and shelfie-worthy. Go ahead and treat yourself!

Author:

Freelance Writer

Brooke Hardington is a freelance writer at SheFinds, covering sponsored content. In this role, she writes about everything from gift guide roundups for you and everyone you know, to seasonal clothing sales and celebrity-loved sunglasses. Previously, she covered celebrity news and health topics for SheFinds. Following that, she also spent several years writing for Nicki Swift, where she specialized in celebrity, sports, and culture content. When she’s not researching the latest and greatest products to hit the market, she’s reading the newest Sarah J. Maas novel, training for a 5K, or spending time with family.

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