The fashion world and women everywhere have very strong opinions about UGG, whether it be good or bad. The amazing people over at E! decided to do some investigative work regarding UGGs ever growing popularity, and, according to their findings, UGGs are “here to stay”.
Ever since the brand’s birth in 1978, they’ve been on the up and up. Celebrity endorsements are essential and UGG has been backed by Oprah, Kendall Jenner, Beyoncé and Kate Moss, just to name a few. However, in the early 2000s, UGG boots and lookalikes became overwhelmingly popular. Even if celebrities were rockin’ these boots on movie sets, they were available just about anywhere so the appeal started to decline.
After falling off everyone’s radar for a bit in the late 2000s, Vogue wrote an article stating UGGs were making a comeback. “It” girls like Kendall and Kylie Jenner and Gigi Hadid were spotted wearing them. In that instant, UGGs were suddenly cool again because of the “it girl” endorsement.
Shop a Kylie, Kendall and Gigi’s favorite styles below!
Mini Bailey Button ($107.99, down from $135)
Bethany Boots ($160)
Classic Tall ($165, down from $195)
[Photo: Splash News]