The product will launch tomorrow, ahem, on April Fool’s Day–so we’re slightly suspicious. Before inflation, it’s actually a fairly normal-looking bra (photo below), padded with a deflated air bag, which is triggered to inflate upon, um, forceful contact. Hugs just got a whole lot more interesting.
“Sick of going head over heels? Ever had a few too many cocktails and tripped up on the way home? We have, and it really gets us down!” Yes. That is really a direct quote from the press release.