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beauty

Why Is This Lip Gloss In So Many Nail Selfies On Instagram?

May 11, 2016 by Justine Schwartz
shefinds | beauty

Smith & Cult‘s nail lacquer has been featured in Vogue–but why is it their lip gloss that all the nail artists, MUAs and beauty bloggers are freaking out about?

I kept seeing their Smith & Cult The Shining Lip Lacquer ($22) on countless nail selfies, aka #naiflies, on Instagram from manicurists like Sarah Bland and Jessica Tong in NYC. Were they using it for their nails somehow?? Why is this lip gloss a go-to for the nail obsessed?

think pink for lips + nude for nails // by s+c beauty genius @sarahbland

A post shared by Smith & Cult (@smithandcult) on

Upon digging a little deeper (and picking myself up one of said glosses at Birchbox in Her Name Bubbles), I realized that nail artists found the brand through their cult nail lacquer (it is seriously so good), and then became obsessed with the lip stuff after.

gloss glitter repeat @lundonblu

A post shared by Smith & Cult (@smithandcult) on

Why does everybody care about it? Well, the colors are punchy but still incredibly neutral and great for anytime of day. They are not sticky AT ALL–it’s the smoothest lip gloss I have ever tried (I usually prefer lip balm, that’s how anti-sticky lip gloss I am).

@jesthemess let’s make a mess

A post shared by Smith & Cult (@smithandcult) on

What’s more is that Smith & Cult was started by the same chick (Dineh Mohajer) who started Hard Candy, so you know it’s good. No wonder hardcore beauty junkies not to mention Vogue editors) love the stuff:

gloss + conquer @_nailsbyless

A post shared by Smith & Cult (@smithandcult) on

Smith & Cult The Shining Lip Lacquer ($22)

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