Back in the early 2000s, designer logo bags were more than just an item to carry your personal belongings…they were the ultimate status symbol. People with money sported Louis Vuitton, Prada, Coach and more like it was gold. However, these days people with money aren’t buying these once-coveted logo bags. Instead, the idea of spending money on “logo-free pieces is shared by a growing number of wealthy shoppers, experts say, who prefer to shell out for unique, hard-to-find pieces instead of highly recognizable handbags from big-name brands such as Louis Vuitton, Gucci and Prada,” according to the Washington Post.
Charles Lawry, assistant professor in luxury marketing at Pace University says, “I think as customers have begun to notice changes in their own income and the income of others, they begin to feel a little bit of yuppie guilt around purchasing the logos. It’s the idea of not wanting to seem as if you’re trying to brag about the products that you own.”
Social media doesn’t help the issue. People are posting all these “special” items to Instagram and Pinterest that by the time you can actually buy it, it’s not cool anymore.
“It looks a little trashy. It’s better to be subtle,” says Carron Ryan, a shopper viewing Louis Vuitton handbags in a window on Fifth Avenue.