beauty

Aveda's New Liquid Color Balm Is 93% Naturally Derived And 100% Amazing

December 18, 2019 by Jeanine Edwards
shefinds | beauty

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The 125 Best New Beauty Launches Of 2023

I’ll be the first to admit that cleaning up your beauty routine is not easy. That being said, I’ve been on a mission to use as many “clean” beauty products as possible over the last six months and the results have been really incredible. My skin and my hair look and feel better than ever.

Finding skincare and hair care products made with natural, safe ingredients required some research, but it wasn’t impossibly hard. Finding clean makeup products? That proved to be a bit more challenging. That’s why I was so thrilled to receive a sampler of Aveda’s new feed my lips™ pure nourish-mint™ liquid color balm. Get this: these lip colors are made with 93% naturally derived ingredients. That’s amazing!

But that’s not all. Aveda’s  liquid color balms are also free from silicones, parabens, phthalates, synthetic fragrance and animal by-products. Even the packaging is made from 100% post-consumer recycled fiber!

Of course, clean, safe ingredients are only half the battle. It’s also important that the product is actually good. And yes, this seriously pigmented balm is really good. I’m a lipstick girl and the color this lipstick delivers is stunning. It goes on smooth, rich and vibrant and it saturates your lips for hours. It doesn’t stay super bold all day long, but it definitely leaves your lips with lasting color for the full 8 hour work day.

Even better, it’s non-drying! After I apply Color Balm, I never find myself constantly reaching for something to add moisture.

If you’re trying to make the switch to cleaner, safer cosmetics, Aveda’s new liquid color balm definitely needs to be in your makeup bag. It’s currently available in seven stunning shades, so you won’t have a problem finding one–or two–you love.

BUY AVEDA’S LIQUID COLOR BALM NOW

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