Skip to main content
Prince William and Prince Harry at a public event.
Woman struggling with hair loss, looking concerned.
Woman enjoying a donut at night, cozy setting.

Beauty

A Beauty Expert Shares The Anti-Aging Blush Trick Women Over 40 Must Try For A Lifted And Vibrant Face

February 18, 2024 by Marissa Matozzo
shefinds | Beauty
Featured image

Strategically placing blush on the face can work wonders in enhancing one’s appearance, particularly for women who have surpassed the age of 40 and are more susceptible to fine lines and wrinkles.

With the intention of assisting mature beauties who want to learn more about blush over 40, a proficient makeup artist and beauty guru by the name of Melissa, aka @mtagbeauty on TikTok, posted a useful video demonstrating how to correctly apply blush to uplift and rejuvenate one’s visage, leaving them with a glowing and revitalized appearance.

 

@mtagbeauty #matureskin #matureskinmakeup #blushtips #makeupforolderwomen #makeuptutorials #antiagingmakeup #makeupover50 #beautyover50 #makeuphacks ♬ original sound – Melissa | MATURE BEAUTY

Essential Blush Hack For Mature Beauties: Place Your Blush In A ‘C’ Shape

In her TikTok tutorial, the expert explained that many women have traditionally been taught to place blush on the “apples of their cheeks,” and to suck in their cheeks when applying it to enhance the cheekbones.

As we age and skin naturally begins to sag, there is another more suitable tip that can help “lift the face,” Melissa says, as this apple/ cheek placement method isn’t as flattering for mature beauties.

 

 

house unit img
Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!
Older woman applying makeup in her bedroom mirror.

"In order to lift the face, I'm going to show you a quick little tip," she adds, while using her index finger and thumb to create a "C-shape" with her hand over her hairline and her thumb "right on the cheekbone."

She then says to angle it "towards your nose." Next, the artist can be seen using a powder brush and instructing to "put blush in that C [shape]."  

Woman admiring her finished foundation look in the mirror.

She then compared one side of her face in which she used the traditional method of applying blush solely to the apple area, and the other in which she added it in the 'C' shape.

"Do you see the difference?" she asked while showcasing how one side of her face looked much more radiant and lifted. "This lifts your face," she said while pointing to the C-shape.

"This just makes it a little more round, she concluded, while gesturing toward the other side. (Sounds worth a try to us!)

 

Tags:

Author:

Former Senior Staff Writer

Marissa is a Brooklyn-based journalist and former senior staff writer at SheFinds, specializing in pop culture, entertainment, and lifestyle topics. She crafted engaging, SEO-driven content on celebrity style, entertainment news, beauty trends, and wellness. Her work, including red carpet coverage and features on fashion, music, film, and NYC culture, has appeared in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown, and more. When not writing, you can find her with her nose in a great book, at an indie concert, vintage shopping or visiting the best coffeeshops in NYC.

Best beauty deals on Amazon during Prime Day.
Woman applying sunscreen for sun protection outdoors.
The viral Italian bob hair trend for summer 2026.
Nina Ubhi demonstrating concealer application on YouTube.
Six beauty habits causing skin inflammation unknowingly.
Older woman performing her skincare routine.
Sipping spearmint tea for relaxation and digestion.
Hair mistakes that may age you, according to stylists.
Anti-aging skincare advice from Arielle Lorre and Dr. Anthony Youn.
Best foundation types for mature skin to minimize wrinkles.
Butterfly haircut inspiration from Instagram by The Studio.
Fresh haircut styles for a polished look in 2026.
Pouring shampoo into hand for hair washing.
Everyday habits that could accelerate collagen breakdown.
Vibrant assortment of groceries from Shutterstock image.
Top summer fragrances and scents for 2026, recommended by editors.
Makeup tips from Nikol Johnson featured on YouTube.
Common skincare mistakes women over 40 make regarding fine lines (duplicate).
Hairstyles that enhance facial features and provide a subtle lift.
Pouring vitamin D drops into palm for daily health.
Best beauty deals on Amazon during Prime Day.

Beauty

Prime Day is basically a holiday for anyone who's ...

Woman applying sunscreen for sun protection outdoors.
The viral Italian bob hair trend for summer 2026.
Nina Ubhi demonstrating concealer application on YouTube.
Six beauty habits causing skin inflammation unknowingly.
Older woman performing her skincare routine.
Sipping spearmint tea for relaxation and digestion.
Hair mistakes that may age you, according to stylists.
Anti-aging skincare advice from Arielle Lorre and Dr. Anthony Youn.
Best foundation types for mature skin to minimize wrinkles.
Butterfly haircut inspiration from Instagram by The Studio.
Fresh haircut styles for a polished look in 2026.
Pouring shampoo into hand for hair washing.
Everyday habits that could accelerate collagen breakdown.
Vibrant assortment of groceries from Shutterstock image.
Top summer fragrances and scents for 2026, recommended by editors.

Beauty

Summer is my favorite season. If I could bottle up ...

Makeup tips from Nikol Johnson featured on YouTube.
Common skincare mistakes women over 40 make regarding fine lines (duplicate).
Hairstyles that enhance facial features and provide a subtle lift.
Pouring vitamin D drops into palm for daily health.