Khloe Kardashian is switching things up with her latest hair transformation, and fans are loving the reality star with darker, curly locks.
While the Good American founder has been wearing brunette shades since the summer of 2024, her latest look appears to be a major departure from the blonde styles she has become known for. The new transformation features long, voluminous curls in a soft chocolate-brown shade, styled with a deep side part.
The look was recently highlighted in a viral Instagram post by Francesca Cairns, an industry-leading online color analysis expert, who suggested that Khloe’s longtime blonde hair may have been an example of “blonde blindness”—the idea that someone can become so accustomed to a particular hair color that they overlook shades that may be more flattering.
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Khloe Kardashian Fans Are Obsessed With Her Curly Brown Hair
The mom of two‘s latest look certainly had fans reconsidering the blonde.
In a recent viral Instagram post, the 42-year-old reality star posed in a cream satin leopard-print slip dress while showing off her lengthy, bouncy curls. Whether the hairstyle is her natural hair, extensions or a wig remains unclear, but the brunette color and curls blended seamlessly with her look.
Fans quickly took to Cairns’ Instagram comments to praise the transformation.
“She really shines as a brunette.”
“She looks better than ever.”
“This is probably the perfect hair colour for her imo,” one person wrote on Reddit.
“This color and curly style is so natural for her. She should wear it more often,” another person wrote in the same thread.
Khloe’s own Instagram followers were just as enthusiastic about the curls.
“Obsessed with your curls!” one fan wrote.
Another commented, “Your natural hair color and coils are lovely… koko embrace it!!!”
“Please don’t change this hair style,” another fan pleaded.
The praise is especially notable because Khloe has previously spoken openly about her natural hair texture and the challenges of maintaining it.
In an interview with Who What Wear, she explained that her natural hair is curly and that learning how to manage it has been a journey.
“My natural texture is curly,” she said. “Curly hair has always been something that I’ve had to learn how to manage because no one in my family really had curly hair.”
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Khloe Opens Up About Having Natural Curly Hair & Keeping Her Locks Healthy
The health and fitness enthusiast admitted that years of experimenting with her hair, combined with frequent glam styling, have taken a toll on its health.
"With that, I've probably put my hair through more damage than the rest of my siblings because I did so many experimental things," she explained.
"We also do so much glam, and [the hairstylists] are really good at it, but learning how to keep the integrity and strength of your hair and use products that are actually supporting it makes such a key difference." When she's away from the glam chair, Khloe said she prefers to give her hair a break from styling and heat.
"I love not touching it, washing it, any of that," she told the outlet. She explained that when she isn't wearing extensions, she enjoys using conditioning treatments, slicking her hair back, wearing it in a bun or putting on a beanie while allowing it to hydrate and recover.
"I feel like we are constantly doing so much. It could be body, hair, face, whatever. It's sometimes good just to chill and keep it simple," she added.
With fans now calling her brunette curls one of her most flattering looks yet, Khloe may have found a style that not only embraces her natural texture but gives her signature glam a softer twist.
