It may be Halloween today, but we don’t think Kim Kardashian was banking on anything scary when she showed off the images from her vintage-inspired photoshoot for her Skims Christmas collection featuring her sisters and half-sisters. Despite the nostalgic aesthetic, many social media users actually found the pictures “strange” and “scary,” with some even comparing them to scenes from a horror movie in the comments section!
On October 27th, the mom-of-four shared the new Skims holiday collection images with her 343M Instagram followers, captioning the post: “Skimsmas w my sisters. Launching October 29: The Skims Holiday Shop.”
The shoot featured all four of her sisters – Kourtney Kardashian, Khloé Kardashian, Kendall Jenner, and Kylie Jenner – alongside Kim herself, posing in a series of holiday pieces, including lingerie, pajamas, and more, against vintage-inspired backdrops.
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Kim Kardashian And Her Sisters Pose For Retro-Inspired Skims Holiday Campaign
In one picture, Kim can be seen striking a pose on a red chair in a long-sleeved printed one-piece with a plunging neckline, teamed with sheer black stockings and black heels. A decorated Christmas tree sits behind her, with wrapped presents scattered underneath.
One picture of the billionaire Kylie Cosmetics mogul sees her standing next to Santa in a racy red and white co-ord featuring a bikini top and a teeny tiny matching skirt, teamed with white tights and white heels. Her hair is styled in playful pigtails.
The 818 Tequila founder, meanwhile, has leaned heavily into the retro styling, sporting a voluminous dark brown wig and glasses while posing on a sofa in a tartan-print two-piece. She's pictured in a beige room, with Santa standing nearby, staring straight into the camera.
The Poosh founder is a little more covered up than her sisters, posing on the floor in a red long-sleeved outfit, with her hair styled in a voluminous, sleek and straight down 'do, complete with blunt bangs.
For her part, the Good American founder is stretched out on her stomach on a couch in a red and white long-sleeved one-piece with a matching hat. She's also sporting oversized black glasses as she gazes directly into the camera.
There were mixed reactions on social media, with some people loving the vintage-inspired pictures and getting a serious sense of nostalgia, while others were completely creeped out by the campaign...
Social Media Users Call The Skims Holiday Campaign 'Exceptionally Strange' And 'Scary'
"This is exceptionally strange," wrote one person in the comments, as a second said: "This is scary." "Why's this lowkey scary?" asked a third, while a fourth agreed: "Looks like something from a horror movie."
"Why does this look so absurd and make one feel so uncomfortable?" questioned a fifth, as a sixth wrote: "This is giving backrooms." "It's giving American Horror Story x Kardashians," commented a seventh, while an eighth exclaimed: "Omg it's nightmare core!"
"Giving serial killer vibes. Missing girls edition," added a ninth, as a tenth confessed: "This makes my skin crawl." "Absolutely not. Wth were you guys thinking? How is this Xmas vibes? Who came up with this idea?" asked an eleventh, while a twelfth said: "This unfortunately does not get me in the holiday spirit."
Some Fans Are 'Obsessed' With The Pictures
Not everyone was creeped out by the campaign, though, as plenty of fans praised the sisters' looks and the nostalgic Christmas aesthetic.
"I actually love this," gushed one fan, as a second wrote: "Break the internet why don't you." "Iconic!" exclaimed a third, followed by the heart eyes emoji, while a fourth said: "Y'all look absolutely stunning. @kyliejenner looks like a Barbie standing beside Santa."
"Kourtney won this shoot," praised a fifth, followed by four fire emojis, as a sixth agreed: "Kourtney out serving everyone." "Kourtney looks amazing," wrote a seventh, followed by the heart eyes emoji, while an eighth simply said, "Wow," followed by many fire emojis.
"I love these photos, especially family ones. It gives nostalgia. My father's '70s photos have the same vibes," shared a ninth, followed by the red heart emoji.
"Suddenly I like tinsel again," joked a tenth. "I'm obsessed with this! So cute and simple, but very editorial as well. Honestly I think this is the best campaign from Skims I've ever seen!!" raved an eleventh.
