Kim Kardashian has come under fire for featuring her sons, Saint West, 10, and Psalm West, 7, whom she shares with ex-husband Kanye West, in a new Skims Kids ad campaign. Some social media users have criticized her for putting her “nepo baby” children in the ad, while others slammed her for allowing Saint to dye his hair blue.
The 46-year-old Skims founder has already faced criticism over her parenting of 13-year-old daughter North West, and now her two sons are sparking similar conversations online. While many fans praised the boys’ adorable appearance in the campaign, others were far more critical…
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Saint West And Psalm West Star In New Skims Kids Campaign
Saint and Psalm appear in the limited-edition Skims Kids campaign, which launched on October 25th. The boys can be seen modeling cozy fleece hoodies, zip-up jackets, and relaxed sweatpants in charcoal grey (a color choice that also attracted criticism online!) while showing off their brotherly bond in a series of playful poses.
Although many fans loved seeing the brothers together, some questioned why Kim had chosen to feature her own children instead of professional child models, particularly given the ongoing backlash over North’s public appearances. Others simply weren’t impressed by the clothing itself.
Saint’s blue hair also attracted plenty of attention. The 10-year-old debuted the bold color back in July, but it seems some social media users still aren’t fans of the look.
Of course, Saint isn’t the first member of the Kardashian-Jenner family to experiment with blue hair. His older sister North has been rocking a neon blue wig for a while now, while his aunt Kylie Jenner famously sported blue wigs more than a decade ago during her King Kylie era.
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Social Media Reacts To Saint And Psalm's Skims Campaign And Saint's Blue Hair
"Putting them to work while they're young. I see what you're doing, Kim K," wrote one person. "Keep that money in the family, Kim," quipped a second, while a third sarcastically wrote: "Good parenting."
"Who are these kids? I mean, they are cute, but why did someone put them in Skims?" questioned a fourth, while a fifth simply called them "nepo babies," presumably as an insult. A sixth criticized the clothing itself, writing: "Boring style and depressing color. Looks cheap and outdated after just a few years."
Some commenters even took aim at the boys' appearance. "Definitely not the best looking kids in my opinion!" wrote a seventh, while an eighth added: "They are not cute."
But it was Saint's blue hair that seemed to spark some of the strongest reactions, particularly from those concerned about his natural curls.
"Why the blue hair though?" asked one fan. "Kim needs to stop letting Saint dye his hair, it's killing the natural texture," claimed a second. "They need to stop dyeing Saint's hair, it's fried af. He could at least use some moisturizing products," wrote a third.
"Who lightened this young man's hair?! You gone done compromised his curl pattern," exclaimed a fourth. "It pains [me] how destroyed Saint's curls are," added a fifth.
Others couldn't help but notice that blue hair seems to be becoming something of a Kardashian-Jenner family tradition. "So everybody got blue hair," observed a sixth. "They were born with blue hair," joked a seventh, while an eighth said: "The blue hair is a rite of passage."
"He's literally in his King Kylie era bro," wrote a ninth, prompting a tenth to point out: "Kylie wore wigs bro."
Not everyone had a problem with Saint's new look, though. "I like to think the kids are revolting by dyeing their hair blue (and honestly, props to Kim for allowing it!)," wrote an eleventh. "Aw Saint with the blue hair like North," gushed a twelfth.
And while the campaign certainly divided opinion, many fans were quick to show the brothers some love. "Gorgeous boys," praised one fan. "Very cute little boys," agreed a second. "They're adorbs. Of the few clips I've seen, Saint seems really sweet and is a good big brother figure even to his cousins," added a third.
