It's no secret that Kim Kardashian's beauty line belongs in every woman's repertoire. Just recall that her contour kits are so popular, they sold out in less than three hours when they launched back in June. But there's more to the amazing products than some pretty packaging and a Kardashian-backed name. Here, we reveal the top four facts about KKW beauty that you probably didn't already know.
[Photo: Faceboook]
All The Products Are Cruelty-Free
For all those fans who have wondered, Kim recently confirmed on her website that KKW beauty products are 100% cruelty-free.
Kim Actually User Her Own Products
As the ultimate proof that KKW beauty is worth the splurge, the contouring queen also revealed that she uses her own products on the daily! Her favorite picks?
"I always have my creme contour and highlight stick in my makeup bag!" Kim said on the KKW beauty website.
The Contour Sticks Are Not Only Good For Contouring
That's right. According to Kim, the contour sticks also work well as a lipstick or lip liner!
"It can be a light '90s kind of brown color that’s not too dark," she told PopSugar. "You can always put a lip balm, like, over it, if you just want the color. It’s really blendable and creamy. And you can build on top of that. There’s so much you can do with it. I literally use contour everywhere."
Wow, who knew?
The New Concealer Will Truly Be One-Of-A Kind
If you haven't already heard, the beauty line will soon include a game-changing concealer that isn't overly pigmented.
"I feel that some products have so much pigment in them that you have to be really good at blending and I'm not,” Kim said during her New York City master class, reports PeopleStyle. "I like to do it really quickly and not spend a lot of time blending, so I found that I was really proud that I was really true to myself in what my product line is."
We can't wait to get our hands on the exciting new addition!
