beauty

Kylie Jenner Is Getting Sued For Allegedly Stealing THIS From Another Brand

October 23, 2018 by Emily Belfiore
shefinds | beauty

It seems like drama always seems to follow the Kardashian-Jenner family these days. News just broke that Kylie Jenner and her makeup brand Kylie Cosmetics are being sued for allegedly stealing another cosmetic line’s eyeshadow name. Yikes!

Here’s everything we know so far!

Jenner is being sued for copying Sheree Cosmetics’ “Born to Sparkle” palette, according to DailyMailTV. The company filed their claim in federal court on Monday, Oct. 22, accusing the reality star and her company of ripping off their palette’s name, which launched in 2017, and its shade to create the Kylie Cosmetics’ August birthday collection. Details on how much Sheree Cosmetics is suing Jenner for haven’t been released yet, but we’re dying to know…

 

“We feel the need to protect our business," Sheree Cosmetics founder, Tiffany Herrmann, told DailyMailTV. "We worked really hard for it and we just want to make sure we protect Sheree Cosmetics and our ideas. If you are an entrepreneur and you have an idea, and someone else takes that, stand up for yourself."

 

Not familiar with the products in question? Jenner launched her “Born to Sparkle” Glitter Eyes Liquid Shadow (left) back in August as part of her 21st Birthday collection. The shade is an olive with gold sparkle and is one of the three shades she released for the collection.

 

Sheree Cosmetics’ “Born to Sparkle” (right) is a 15-shade eyeshadow palette that’s comprised of pressed glitter shades ranging from white iridescent and every metal color you can think of to pinks and purples.

 

"We are a truly self-made business and I wonder who was led to the wrong Born to Sparkle palette when searching for ours," Herrmann added. "As far as an outcome we just want to make sure that Born to Sparkle is protected and that what is right prevails."

Here's where it gets tricky—it turns out that Sheree Cosmetics didn’t have their “Born to Sparkle” name trademarked until August 2018 despite already being on the market for a year, which is the same month that Kylie Cosmetics released their palette.

 

We’re curious to see how that important detail unravels in the courtroom…

Regardless of the drama, Herrmann says that her decision to take legal action stems from her wanting to raise awareness for other entrepreneurs and show them that you have to stand up for yourself and your business.

 

"I am a self-made woman and I just want to make sure everyone understands you need to keep an eye on your business and to protect it at all costs. You need to take a stand,” Herrmann continues. “I started this business from the ground up. It began in my kitchen and then I built a lab to make the products. I just want to protect what I've worked so hard for. We've been in business for just over a year. It's been so successful. We've seen our products used at the Oscars, the Emmys and New York Fashion Week. Model Rachel McCord is a huge fan of ours."

Do you think that Herrmann has a case? Did Jenner rip off her palette to create her birthday “Born to Sparkle” shade?

 

Let us know your thoughts on the drama in the comments below!

 

Author:

Associate Editor

Emily Belfiore is a former associate editor of SheFinds. She wrote beauty, weight loss, wellness and celebrity stories for the site. She is a pop culture enthusiast.

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