McDonald’s is facing intense backlash from its customers after one Connecticut branch charged $18 for a Big Mac combo meal, which includes a Big mac, medium fries, and medium soft drink. McDonald’s CFO Ian Borden confirmed in an earnings call with investors that by the end of this year, the price of menu items will have increased by 10% since the start of the year—and this happened last year too!
McDonald’s net income rose from $1.9B last year to $2.3B this year, and much of this increase can be attributed to the 8.1% increase in price hikes. With these expensive new prices, many customers are saying it’s just not worth it anymore.
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Customers are furious with McDonald's for menu price increases
In a viral Reddit thread in which one user asked, "What is no longer worth it because of how expensive it has become?" the top answer is "most fast food," with angry McDonald's customers making up the majority of the replies. "A 'value meal' at McDonald's now costs just as much as a meal at a lot of sit down restaurants," one user wrote. "It's insane!" they added.
Another customer wrote, "Starting to look like some local places offer better choices and lower prices than McDonald's... Another reason not to go there."
One user thought back on their college days, writing, "I remember the 8 for 88 cents menu... Oh and I think it was Tuesdays they used to do hamburgers for 39 cents and cheeseburgers for 49 cents."
A fourth customer wrote, "Something's got to give because I should not be paying $5 for a large fry. As long as McDonald's has those prices, I won't be going."
One commenter even wrote, "Well the food quality has cratered and the price has gone up...this strategy may work for a minute but in the end they will end up just being another Hardee's or Burger Chef!"
