These Are The New Fall Launches You Need To Know About Now!

August 19, 2019 by Justine Schwartz
shefinds | beauty

We don’t want summer to end, especially not this momentous hot girl summer, but if it *has* to, then at least we have fall’s new fashion and beauty launches to look forward to! Here are all the new products that need to be on your radar right now:

OPI's Scotland Collection

New season, new polishes from OPI. The brand's Scotland collection just landed for Fall/Winter 2019, and features 12 new shades, from the amethyst "Good Girls Gone Plaid" to the vibrant "Red Heads Ahead."


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J.Crew x Hatch

J.Crew has teamed up with maternity game-changer Hatch on a line of work-appropriate clothing. J.Crew's first foray into maternity and Hatch's first professional collection is kind of a big deal, as expectant mothers know how hard it is to get dressed for work through all three trimesters! These pretty, well-made pieces range from $59.50-$298 and include such editors' picks as The Regent blazer and Resume dress.


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Athleta's Extended Sizing

The activewear brand is rolling out extended sizing (1X-3X) for the first time ever in new leggings for fall. Shop their new performance tight, the Lightening tight in the sustainable Supersonic fabric, and more customer favorites in this new inclusive range.


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Goop Glow

Gwyneth Paltrow's team has done it again: the all new GOOPGLOW Microderm Instant Glow Exfoliator is a dream for visibly smoother and softer skin. The air-whipped formula packed with microexfoliating minerals quartz, garnet, aluminum, and silica, plus glycolic acid sweep away dry, dead skin cells and refine the appearance of pores. So that's her secret!


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MAC Foundation Stick

The cult beauty brand is debuting the new Studio Fix Soft Matte Foundation Stick in early September--and we couldn't be more excited. The easily blendable, pocket-sized lightweight stick will be your new purse go-to.

Madewell x Lively

Lively launched an exclusive collection with Madewell a 17-piece limited-edition collection of intimates for the store that just dropped in their "Labels We Love" section. The collection will be available exclusively on & Priced $10-$35, this affordable yet high-quality collection (think breathable mesh detailing, removable padding, cool-handed fabric and active-inspired bands) is not to be missed. We love the brand's “Leisurée,” aesthetic (leisure meets lingerie). You'll want to live in them!


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Marshalls Surprise boxes

The store’s first-ever Surprise Boxes are hand-picked, curated boxes filled with on-trend products found in Marshalls stores--anything from a new pair of boots to a mini waffle maker. One box will be available in every Marshalls store. We love a good surprise!

Celebrity-Approved Eyewear

Celebrity-favorite Privé Revaux just dropped a new luxury line, BLACK by Privé Revaux, that is still totally affordable at $39.95 per pair, but with elevated craftsmanship. Six new luxe styles feature polished acetate and stainless steel frames, detailed riveting, laser engraved logos, and other luxury eyewear details for just $10 more. A great deal--and so many pretty pairs to choose from!


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Lorac's New Diamond Infused Palette

This new pro palette from the iconic beauty brand features 20 shades in three textures: velvet matte, diffused shimmer, and diamond shine. But the best part is that it's infuxed with LUX diamond dust for light-deflecting pigments. 100% real diamonds for just $39, y'all!


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Draper James x Coterie

Reese Witherspoon's lifestyle brand just dropped a tailgate collection with party décor brand Coterie that is getting us SO excited for football season. The collection features party essentials---cups, toppers, banners and cocktail napkins--adorned with Draper's signature playful imagery, like the words "Go Y'all!", gingham, Magnolia flowers, plaid and more. A Pinterest dream. Shop now.

3 New Lano Lip Heroes

The maker of the "world's best lip balm" just expanded into skincare earlier this year (we're obsessed!), and now comes three new products that will change your lip game: lip balm in a stick, lip scrub and lip balm hybrid and "lip water," that hydrates and makes lips look like their dripping wet. So sexy!


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Zappos x TOMS

Zappos and TOMS have teamed up on three exclusives to celebrate the etailer's 20th anniversary. The all-black collection features cool neon details--an homage to the 90s (the decade that Zappos was born). Since we're suckers for all things 1999, we'll be stocking up on at least one pair (plus, expect more brand collaborations to come!).


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Strivectin's Collagen Breakthrough

Along with new spokeswoman Lauren Hutton, Strivectin is celebrating the re-launch of their SD Advanced™ Plus Intensive Moisturizing Concentrate for Wrinkles & Stretch Marks. It was the brand's very first product when they launched, and is now re-formulated to target 10 different types of collagen.


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The ALEX AND ANI Friends Collection

Calling all "Friends" fans! Eco jewelry brand Alex and Ani has released a new collection just in time for the show's 25th anniversary that pays homage to the series with symbols from the show, such as a a “How You Doin’?” charm, the Central Perk coffeehouse logo, the frame from Monica and Chandler’s apartment door, “PIVOT!”, “You’re My Lobster,” and more. Collect them all!


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Nordstrom x Herschel

The latest [email protected] features an extremely cool collaboration with backpack brand Herschel Supply Co. How cool? It's partly inspired by the 1990's rave scene. Shop over 100 exclusives for men, women and kids, with killer details like color-blocked corduroy, plush tiger and powder blue fleece.


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Almay Launches Biodegradable Wipes

Your favorite makeup wipes are now biodegradable! These soft towelettes are made with 100% biodegradable fibers, and are still totally effective in removing makeup with no residue left behind. They're non-drying, safe for sensitive skin types and hypoallergenic and non-comedogenic. Brava!


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New Wines From Josh Cellars

Your favorite wine maker Josh Cellars just launched two new varietals to keep that summer spirit going: a Prosecco and a Cabernet Sauvignon! The limited-edition Military Salute Edition Lodi Reserve Cabernet Sauvignon ($19.99) will be available through September; for every bottle, the company will donate $1 to Operation Gratitude up to $240,000. The new Prosecco is refreshing with a touch of sweetness--perfect for poolside sipping.

Almay Skin Perfecting Collection

This new lineup of lightweight hypoallergenic foundation and concealers are perfect for those of us who hate the feeling of heavy makeup, but still want perfectly smooth complexions. You can have it all!


And it doesn't hurt that the Skin Perfecting Comfort Matte Foundation ($13.99) and Comfort Concealer ($8.99) are totally affordable and available in the drugstore aisle.

MDNA Skin's 'Holy Water' Lotion

The new MDNA The Body Glow lotion contains mineral-rich "Holy Water," as well as Hyaluronic Acid Complex, Montecatini Olive Oil and orange oil. Apply it post-shower while skin is still damp for to lock in moisture and visibly blur imperfections. Plus, our editors are loving the sparkly finish.


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A Spray For 100 Degree Days

Global warming seems to be here to stay, and so you might want to consider trying Olay’s new Cooling Mist with Cucumber Water and White Tea. The hydrating, quenching spray really is the only thing that can make you feel refreshed on a 100 degree day.


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HUNTER x Peppa Pig

The highly-anticipated limited-edition collection features boots, backpacks and umbrellas adorned with everyone's favorite pigs, Peppa and her brother George. Perfect for jumping in muddy puddles (parents will know this reference!) this colorful capsule is priced $40-$70. But we all know that giving our kids their Peppa fix is priceless.


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SoulCycle Hudson Yards

SoulCycle just opened a new studio at the breathtaking Hudson Yards on Manhattan's west side. The cycle studio is located inside the first-ever Equinox Hotel, and is the first in the country to offer Soul30, an abbreviated 30 minute version of the class. A must-stop for the SuperSoul squad.

Fancy Wine Chillers

Vinglace's trendy wine chillers make the perfect--and most practical--gift for the wine lover. The double-walled, vacuum-insulated cases keep wine at the perfect temperature all day/night long. So you can keep focusing on outdoor entertaining well into fall.


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New Back-To-School Snack

Just in time for back-to-school, keto-friendly, sugar-free and low carb cereal brand The Cereal School is launching a new flavor. The yummy chocolate Cocoa is perfect for any child (or adult) with a major sweet tooth. Snack on!


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New Honest Diaper Prints

You can thank Jessica Alba's lifestyle brand for making diaper changes more enjoyable: new prints are here for fall! Who needs a PSL when you can have the limited-edition Tree Houses, Quail Feathers, Forest Floor or Winding Road? Plus, their diapers are always made with naturally-derived and sustainable materials. Shop now.

French Girl Beauty

French skincare brand Bastide just launched two new lightweight, skin essentials: Elixir II Nourishing Oil for Face & Décolleté for hydrating those delicate areas, and Beauté d’Argile Purifying Clay Mineral Mask, a pore-minimizing, impurity-eliminating yummy clay mask. Consider it the "French girl diet" for skin. 


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SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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