Olaplex— a.k.a. the beauty and hair brand promoted by many TikTokers and Instagram influencers— is facing a lawsuit after dozens of customers allege that their products caused “serious injury.” The company, however, denies these claims from the suit, and says that independent test results will prove that they are false.
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Olaplex Sued By Nearly 30 Customers For Products That Allegedly Caused Hair Loss
As CNN reports, nearly 30 women joined together to file a lawsuit against Olaplex on February 9th. They specifically targeted the brand’s No. 0 to No. 9 products and allege that these bottled hair treatments were the cause of hair loss, breakage, brittle hair, bald spots and scalp irritation.
Olaplex manufactures shampoos, conditioners, bonding oils, smoothers, etc. that range between $30 to $90 in price, and are sold online and found in stores from retailers like Ulta and Sephora.
Some 30 customers are suing Olaplex, a luxury hair care brand, claiming they have been left with hair that is worse off than before they used Olaplex products. https://t.co/KX9Az2uhCn
— ABC News (@ABC) February 15, 2023
The customers who are suing Olaplex claim that the brand uses ingredients that can cause allergic reactions and that are currently banned in Europe.
Some of the plaintiffs (who are seeking more than $75,000 in damages) alleged that after using Olaplex hair products, their hair was split and broken, ultimately “causing it to look unkept and as if it were cut with a weedwhacker.” Someone else said that her previously-defined waves and curls are now frizzy and “straight-ish.”
READ MORE: These Common Haircare Ingredients May Actually Cause Hair Loss: Sulfates & Silicones
CEO JuE Wong called the the claims “frivolous” https://t.co/BHeBXzkdV9 #Olaplex
— The Business of Fashion (@BoF) February 16, 2023
Olaplex Responds To Lawsuit
When responding to the lawsuit, Olaplex said that its products “do not cause hair loss or hair breakage” and that they are “safe and effective.”
A company spokesperson said, as per CNN, “We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. We have full confidence and believe in the safety and efficacy of our products.”
Olaplex Holdings is pushing back against claims in a consumer lawsuit alleging that the hair-care brand’s offerings cause hair loss and scalp injuries https://t.co/TKdyO0EalT
— Bloomberg (@business) February 16, 2023
They went on, “There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of Covid, skin conditions and more.”
Olaplex added that it is “prepared to vigorously defend our company, our brand, and our products against these baseless accusations.”
