Skip to main content
Tired woman showing effects of lack of sleep on her face.
Creamy banana nice cream in a bowl with toppings.
Jennifer Lopez at 2025 American Music Awards in stylish outfit.

Beauty

This One Shampoo Ingredient Is The Key To Thicker, Fuller Hair, According To Experts

April 24, 2022 by Marissa Matozzo
shefinds | Beauty
Featured image

As the weather gets warmer, many of us hope to show off more vibrant, thicker and ultimately fuller hair after having winter-induced brittle, dry locks. As we age, our hair loses some of its natural nourishment and needs to be supported through a balanced diet, ample hydration and a consistent sleep schedule. With that said, products with natural, moisturizing ingredients are just as important. To learn more about one vital shampoo ingredient for stronger hair, we checked in with hair and health expert Dr. Virginia Blackwell of Eve Mag and Ghanima Abdullah, hair expert and cosmetologist at The Right Hairstyles.

house unit img
Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!
Image from SHEfinds

Why Shampoos With Biotin (Vitamin B₇) Are Essential For Healthier Hair

Biotin, (aka vitamin B₇) is an important nutrient often found in foods like eggs, broccoli, bananas and milk. Many people take biotin as a supplement as they age, Abdullah explains, to strengthen their tresses. If also using a shampoo with biotin as a main ingredient, one can really reap the benefits of this vitamin in more ways than one. “Biotin is the ingredient to look for in shampoo if you want thicker, fuller, healthier hair,” Abdullah says.

 

“Not only can it be taken as a supplement, but when used in shampoo the ingredient goes directly into the hair follicles.” She notes that biotin helps increase circulation to the scalp, which helps the hair follicles produce a better quality of hair and more of it. “It's believed that a deficiency of biotin leads to hair loss,” she adds, so using shampoo with biotin is one of the “easiest ways to help reverse the effects of aging on hair, which can manifest as thinning and brittleness.”

Image from SHEfinds

Blackwell agrees, and stresses the importance of keratin for hair, which you can think biotin for as well. “Biotin is responsible for the production of a hair protein called keratin which is a smooth cell and main component of hair that extends over to form hair strands that make up the hair,” she says. Biotin, Blackwell says, strengthens follicles while adding thickness and volume to the hair strands, resulting in soft and glossy ends.

 

Additionally, Blackwell echoes Abdullah, biotin improves “blood circulation to the scalp thus ensuring a longer anagen phase (the active phase of the hair).” Women with aging hair, Blackwell concludes, may have biotin deficiency such as hair thinning. This, she says, is why finding a shampoo with biotin as an ingredient can “promote their growth, alleviate itchy hair, and other hair conditions.”

 

 

Author:

Former Senior Staff Writer

Marissa is a Brooklyn-based journalist and former senior staff writer at SheFinds, specializing in pop culture, entertainment, and lifestyle topics. She crafted engaging, SEO-driven content on celebrity style, entertainment news, beauty trends, and wellness. Her work, including red carpet coverage and features on fashion, music, film, and NYC culture, has appeared in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown, and more. When not writing, you can find her with her nose in a great book, at an indie concert, vintage shopping or visiting the best coffeeshops in NYC.

Viral Italian bob hairstyle trend for summer 2023.
Woman applying concealer for flawless makeup look.
Beauty habits causing skin inflammation explained.
Older woman enjoying skincare routine for healthy skin.
Close-up of steaming spearmint tea with fresh leaves
Common hair mistakes that may age you, according to stylists.
Anti-aging skincare tips with Arielle Lorre and Dr. Anthony Youn.
Best foundation types for mature skin to conceal fine lines.
Trendy butterfly haircut showcased on Instagram.
Fresh haircuts women are choosing for a polished look in 2026.
Pouring shampoo into hand for hair care routine.
Everyday habits that accelerate collagen breakdown revealed.
Celebrity event with fans capturing moments with phones.
Best summer scents and fragrances of 2026, according to beauty editors.
Makeup tips from beauty expert Nikol Johnson on YouTube.
Common skincare mistakes women over 40 make regarding fine lines.
Haircuts that divert attention from jowls and lift the face.
Pouring vitamin D into palm for health benefits.
Hailey Bieber's haircuts that add thickness to fine hair.
Stylish chiffon nails showcased on Instagram.
Viral Italian bob hairstyle trend for summer 2023.
Woman applying concealer for flawless makeup look.
Beauty habits causing skin inflammation explained.
Older woman enjoying skincare routine for healthy skin.
Close-up of steaming spearmint tea with fresh leaves
Common hair mistakes that may age you, according to stylists.
Anti-aging skincare tips with Arielle Lorre and Dr. Anthony Youn.
Best foundation types for mature skin to conceal fine lines.
Trendy butterfly haircut showcased on Instagram.
Fresh haircuts women are choosing for a polished look in 2026.
Pouring shampoo into hand for hair care routine.
Everyday habits that accelerate collagen breakdown revealed.
Celebrity event with fans capturing moments with phones.
Best summer scents and fragrances of 2026, according to beauty editors.

Beauty

Summer is my favorite season. If I could bottle up ...

Makeup tips from beauty expert Nikol Johnson on YouTube.
Common skincare mistakes women over 40 make regarding fine lines.
Haircuts that divert attention from jowls and lift the face.
Pouring vitamin D into palm for health benefits.
Hailey Bieber's haircuts that add thickness to fine hair.
Stylish chiffon nails showcased on Instagram.