X

The Internet Thinks Selena Gomez Is Shading Hailey Bieber On Instagram After She Posts Cryptic Quote About ‘Not Comparing’ Herself To Others: ‘Ok Miss Victim’

October 29, 2025 by Abigail Connolly

 
Splash News

Selena Gomez has been in a long-winded, on-and-off feud with her ex-boyfriend’s wife, Hailey Bieber, and despite her recently getting married, some fans believe she’s attempting to dig it up again.

The newlywed recently posed for a photo to share on her Rare Beauty social media accounts, where she looked vulnerable as she held up a quote about not “comparing herself” to other people online. While the brand shared the photo as a way to motivate and empower its consumers, many fans of the two moguls believe Selena was throwing subtle shade at Hailey, who has made significant waves with her own beauty brand. Read more about the post and situation below.

Selena Gomez Takes A Selfie With A Quote About ‘Not Comparing Herself’ For Rare Beauty

The “Who Says” singer has had a very busy year, with her star-studded wedding to Benny Blanco happening just a few weeks ago, and her upcoming season of the hit show Only Murders In The Building. However, she’s also still plugging away and working on her beauty brand, Rare Beauty, which has had a lot of success in the last few years.

Earlier this year, she started promoting the brand’s new fragrance, and they’ve continued to release new products that their customer base loves. Recently, the beauty brand shared an emotional Instagram post that was centered around affirmations and empowerment, noting a tradition that Selena started with herself and uses every time she sits down in front of her mirror to get ready.

“When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more,” wrote the brand on Instagram. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born, a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.”

In the post, Selena can be seen taking a mirror selfie while holding up her inspirational Post-it of choice, which reads the affirmation, “I will not compare myself to people on the internet EVER!!”

Fans Speculate That Selena's Quote Might Be Related To Her Feud With Hailey Bieber

If you're a fan of either the singer-songwriter or model, then you've likely heard about their reported feud, which stems from their relationships with pop star Justin Bieber. Before he married Hailey, with whom he had been friends for years, he was in a tumultuous and highly-publicized relationship with Selena from 2011 to around 2018.

After Selena and Justin called things off for good, it didn't take long for him and Hailey to not only get together but also tie the knot. Since then, the couple has been married for around six years and has an infant son together. Selena entered a relationship with her new husband, music producer Benny Blanco, in 2023, and before marrying him on September 27th, opened up about how "alone" she felt following her split from the singer.

Between her breakup with Justin and her wedding, Selena has reportedly been in a feud with Hailey, with internet users catching instances of them subtly throwing shade at each other, unfollowing each other on Instagram, and more. Although they've done what they can to diffuse feud rumors, sources claim it still exists, especially now that they have competing beauty brands. Given Hailey's latest $1B deal with e.l.f Beauty, some Instagram users believe the Disney alum could be referencing her in her message on "comparison."

"Ok, miss victim," commented an Instagram user.

"Says the one who's obsessed with her ex's wife," added another.

"Drama as always," wrote a user, as another commented that the picture made her look like a "pick me girl."

Load more...