The Internet Thinks Selena Gomez Is Shading Hailey Bieber On Instagram After She Posts Cryptic Quote About ‘Not Comparing’ Herself To Others: ‘Ok Miss Victim’
October 29, 2025 by Abigail Connolly
Selena Gomez has been in a long-winded, on-and-off feud with her ex-boyfriend’s wife, Hailey Bieber, and despite her recently getting married, some fans believe she’s attempting to dig it up again.
The newlywed recently posed for a photo to share on her Rare Beauty social media accounts, where she looked vulnerable as she held up a quote about not “comparing herself” to other people online. While the brand shared the photo as a way to motivate and empower its consumers, many fans of the two moguls believe Selena was throwing subtle shade at Hailey, who has made significant waves with her own beauty brand. Read more about the post and situation below.
The “Who Says” singer has had a very busy year, with her star-studded wedding to Benny Blanco happening just a few weeks ago, and her upcoming season of the hit show Only Murders In The Building. However, she’s also still plugging away and working on her beauty brand, Rare Beauty, which has had a lot of success in the last few years.
Earlier this year, she started promoting the brand’s new fragrance, and they’ve continued to release new products that their customer base loves. Recently, the beauty brand shared an emotional Instagram post that was centered around affirmations and empowerment, noting a tradition that Selena started with herself and uses every time she sits down in front of her mirror to get ready.
“When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more,” wrote the brand on Instagram. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born, a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.”
In the post, Selena can be seen taking a mirror selfie while holding up her inspirational Post-it of choice, which reads the affirmation, “I will not compare myself to people on the internet EVER!!”