They're Practically Giving Shampoo & Conditioner Away At Ulta's Jumbo Love Sale

July 12, 2019 by Justine Schwartz
shefinds | beauty

Ulta‘s 21 Days Of Beauty isn’t for awhile (PSA: it’s in March) and I don’t know who needs to hear this, but the beauty retailer is having a massive sale on Shampoo and Conditioner right now to carry you through!

The anticipated Jumbo Love Sale, aka the Liter sale, is here, and features 50% off their over-sized bottles. It’s time to stock up!

Here’s everything you need to know about this epic bi-annual event:

What Is It

The sale happens twice a year–in January and July–and features up to 50% off their jumbo-sized hair products. The brands are really good–think TIGI, Redken, Paul Mitchell, Keratin Complex, Alterna, Matrix, Pureology, and more.

The sale takes place online and in-store and features the best prices of the season. No wonder Ulta loyalists call it “the most wonderful time of year.”

When Is It

In 2019, the sale started on Sunday, June 30 and lasts through Saturday, July 27. That’s 28 days to decide which product you’re ready to commit to at the jumbo size! Considering that most of us have been destroying our hair with pools and oceans as of late, and not to mention the humidity, the dead of summer is as good a time as any to invest in some superior hair care.

And you miss the July event, the next one will be January 2020. Just in time for winter dryness!

What To Buy

For Color Treated Hair:

For Damaged Hair:

For Curly Hair:

ALTERNA Caviar Anti-Aging Replenishing Moisture Conditioner ($41, down from $52)

DEVACURL Ultra Defining Gel Strong Hold No-Crunch Styler ($46)

REDKEN Color Extend Blondage Color Depositing Purple Shampoo ($19, down from $40)


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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