Dermablend's Feel-Good Video Campaign Is Exactly What You Need On A Wednesday
April 2, 2014
Demablend Professional is known for its full coverage “camouflage” makeup. The brand is praised by physicians and professional makeup artists, because it can cover anything from acne and scars to serious medical conditions. Like most makeup, Dermablend is used to cover up imperfections, which sends society the wrong message; that you have to be perfect to be beautiful.
But now, the brand is out to set this common misconception straight by launching a series of inspirational “Camo Confession” videos that let users share their stories. Dermablend has changed many users lives by giving them the confidence they need to step out into the world and succeed. Now, these people are sharing their stories and removing their makeup on camera to reveal their true, raw identity. Whether they are covering acne, tattoos or discoloration, these Dermablend users are not afraid to be themselves, and neither should we! These videos prove that wearing makeup should boost confidence and self-esteem, not bury it under foundation and powder. What matters is not what’s on the outside, but on the inside, right?!
[Photo Credit: Dermablend]