It’s hard to find clothes that fit right in general, but when your pregnant, forget it! That is unless you know the right brands to shop. But even then, investing in a whole new maternity wardrobe can be frustrating, not to mention expensive!
Well, to all the expecting mamas out there that are struggling to find clothes to fit their style, your clothing worries are now over! This is not a joke. Ingrid & Isabel–the fashion brand designed for and inspired by moms– just launched an exclusive collection with Target, and we’re sure that it’s about to be your next obsession. After all, the company that hit stores back in 2003 with the popular BellaBand, which helps keep your pants up at all stages of pregnancy, has been a staple in the maternity market with their stylish-yet-functional clothing options that moms-to-be love.
As their new Isabel Maternity collection is probably everything that you’ve been waiting for, we caught up with Ingrid & Isabel founder, Ingrid Carney, about this latest collaboration.
SF: What are your go-to style tips for women who are expecting?
Ingrid Carney: Assess your closet first: Some styles, like flowy dresses and knit tops, may still fit through the first stages of pregnancy. Others, like jeans and skirts, can fit with Bellaband or Bellaband for Target. But don’t wear anything that’s not comfortable: Fit and comfort are so important for expecting mamas, and maternity clothes should offer a custom fit. When we’re fitting clothing on pregnant moms, we ask them about their comfort. We have them sit, stand, walk around, and we make sure that everything stays in place comfortably. If you’re uncomfortable, it’s hard to feel beautiful.
You look beautiful: Seriously, yes, you. 100%. If you want to wear more body conscious styles, try it. If you like a flowy fit, go for it. Sometimes in pregnancy, women feel more comfortable in styles they wouldn’t normally try. You look beautiful, and I think you should feel confident in embracing something new if you want to.
Stay healthy: Be sure to keep hydrated and get rest and exercise. But also be sure to take stock of how you’re feeling mentally and emotionally. Pregnancy (and parenthood) is a journey that’s not always easy. Taking care of your health, physically and mentally, is so important for so many reasons, but one of them is that it will help you feel and look your best.
SF: What instigated the collaboration with Target?
Ingrid Carney: As Ingrid & Isabel has been partnering with Target since 2009, this new collection was an obvious fit. I’m excited to build on and expand this relationship by collaborating on an exclusive collection that brings our high-quality maternity offerings of Ingrid & Isabel to expecting women all around the country.
SF: What’s the price range/how many pieces?
Ingrid Carney: The Isabel Maternity by Ingrid & Isabel collection includes 120 pieces at launch, ranging in price from $9.99 – $39.99, with most pieces under $25.
SF: Tell us about Isabel Maternity and the clothes you offer.
Ingrid Carney: Isabel Maternity ranges from solution-based maternity and nursing pieces to on-trend fashion items. The collection includes key essentials like denim, core tops, leggings and nursing bras and camisoles, as well as fashion statement pieces including off-the-shoulder dresses and sweaters. There’s something for every mom-to-be! Target will also be introducing the new BellaBand® for Target, an exclusive maternity band for Target, and launching Afterband® for Target, Target’s exclusive band for shaping and smoothing after baby.
SF: How does this brand compare to the other maternity lines on the market?
Ingrid Carney: Isabel Maternity’s focus is on building confidence through fit, function and fashion. To achieve this, every single item is fitted on real, pregnant women to produce a reliable and flattering fit for every stage of pregnancy and beyond. The process is highly detailed and in-depth, revolving around nine key principles, including customized fit, silhouette, fabrics and versatility. This collaboration is the perfect meeting of Ingrid & Isabel’s deep and long-term connection with moms and Target’s high-quality and value.
SF: What was your design vision when putting together these pieces?
Ingrid Carney: We know expecting women want to maintain their sense of style and feel beautiful without having to heavily invest in a new wardrobe. Isabel Maternity was designed for and inspired by moms, striving to solve the wardrobe challenges expecting women face as their bodies change by offering moms-to-be an easy experience to express their own style confidently and comfortably during and after pregnancy.
SF: What are some common mistakes that women usually make when shopping for maternity clothes and how does Isabel Maternity solve them?
Ingrid Carney: While we encourage mamas to look to their own closets first, we do hear from some moms who waited as long as they could to transition into maternity wear. I would suggest transitioning to maternity clothes (and bras!) as soon as current pieces feel snug. There’s no reason to be uncomfortable! I think Isabel Maternity by Ingrid & Isabel helps solve that with a focus on fit at every stage of pregnancy and after. As just one example, our patented Crossover Panel®, available on activewear and denim, fits from early in pregnancy all the way to after baby. It can be worn folded over early in pregnancy or full panel later in pregnancy, and as her belly grows, mom will get some added lower back support.
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