X
X

Enter to win a cleanser from Erno Laszlo!

*By entering to win, you agree to receive future emails from Erno Laszlo and SheFinds.

Is The Bargain Basement Makeup Email A Hoax?

June 9, 2008 by SheFindsErin
shefinds |

image
There's a viral email going around claiming the cosmetics brand E.L.F. has been bought by a major department store (different versions of the email say either Bloomingdale's or Nordstrom) and that they're liquidating all their pre-merger stock for a buck. Sounds too good to be true, right?

Well, yes and no. Snopes.com has uncovered the buyout claim as false—E.L.F. is independently owned and plans to stay that way. There are no mergers, packaging changes or inventory liquidations going on.

The silver lining, though, is that all of E.L.F. (short for Eyes, Lips, Face) makeup products and tools are only a dollar—always have been and always will be. We're all for that! Here are some of our picks, all for only a dollar. That's less than the price of a soda, for those of you keeping track.

imageimage
Naturally, we had to go for the company's namesake products first. The Brightening Eye Color palette in Luxe (pictured at top) offers four complementary shades in rich, plummy tones that work beautifully on all eye colors. Healthy Glow Bronzing Powder is an everyone-flatterer that gives the sparkly glow of a natural suntan all year long. And Shimmering Facial Whip is a triple threat, a tube of pearly pink color that gives instant pop to cheeks, lips and eyes in one fell swoop.

image
We also love the buck-a-bottle nail polish , which is cheap enough for us to change our nail color every day of the week. First on the list to try? Sugary sweet and super girly Gum Pink. We also dig the Total Facial Brush, a loose-powder and bronzer applicator that really goes the distance. Since brushes need to be rotated so often, it only makes sense to stock up on affordable ones.

So that's the real scoop on the E.L.F. emails. You can feel secure giving out your credit card number when you plunk down for a whole load of beauty loot—there's nothing sinister going on, even though the emails about the buyout are false. At the very least, tool around E.L.F.'s website. Check out their Get The Look section, with full-product instructionals on getting sultry, beachy or ethereal makeup looks, then revel in the fact that all their products are both affordable and cruelty-free.

 

Tags:

beauty, News

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Lifestyle

Win A $1,000 Fall Shopping Spree

September 20, 2018 by Alisha Stacy
Enter now!

Fashion

These Shoes Look Super Expensive—But They’re Only $22 At Target!

September 20, 2018 by Emily Belfiore
We're OBSESSED!

beauty

This Foolproof Dry Shampoo Is My Go-To When I'm In A Rush

September 20, 2018 by Alisha Stacy
Game changer!

Fashion

I Tried Rent The Runway Unlimited For The First Time--Here's What I Thought

September 20, 2018 by Alisha Stacy
It's life-changing!

beauty

Today's The Day! Shop L'Oreal Paris x Isabel Marant Now

September 20, 2018 by Jeanine Edwards
Buying one of everything...

Style

Need New Boots For Fall? We're Giving Away 10 Pairs From Chooka

September 20, 2018 by Alisha Stacy
Enter now!

Celebrity

This May Be The Craziest Thing We've Ever Seen Kendall Jenner Wear--See The Pics!

September 20, 2018 by Jessica Harrington
They're on fire!

beauty

This $12 Anti-Aging Serum Basically Works Like Botox For Younger-Looking Skin

September 20, 2018 by Emily Belfiore
Prepare to be amazed...

beauty

The One Anti-Aging Supplement You Should Take Every Morning For Younger-Looking Skin

September 20, 2018 by Jessica Harrington
It works so well!

Fashion

This DIY Halloween Costume From The Purge Is Scary Good!

September 19, 2018 by Lisa Fogarty
You'll look terrifyingly perfect!

Celebrity

You May Need To Sit Down Before You See The Sexy Bikini Dua Lipa Just Wore

September 19, 2018 by Jessica Harrington
Check it out!

Fashion

These $20 Black Leggings Are *Crazy* Popular At Amazon

September 19, 2018 by Jeanine Edwards
Get a pair today!

Celebrity

You’re Going To Want To Copy Emily Ratajkowski’s Super Sexy Dress

September 19, 2018 by Jessica Harrington
She looks SO good!

Fashion

The Tiny Top Trend You’re About To See EVERYWHERE This Fall

September 19, 2018 by Jessica Harrington
Shop the trend!

Lifestyle

Win A $1,000 Fall Shopping Spree

Autumn is here, which means it's time to spruce ...

beauty

This Foolproof Dry Shampoo Is My Go-To When I'm In A Rush

Dry shampoo is definitely one of the best beauty advances... ...

Style

Need New Boots For Fall? We're Giving Away 10 Pairs From Chooka

It's the most wonderful time of the year--fall! ...

Lifestyle

Meet Arcadia Power--The Company That Wants to Give You Clean Energy

Fossil fuels aren’t just harmful for the environment, they’...

LOAD MORE
+
LOAD MORE POSTS